Could pre-roll ads and annoying windows that appear at the bottom of YouTube playing videos disappear? To the delight of those who are increasingly fed up with video advertising, this is far from a utopian dream: Google is working on a subscription model that will allow access to an ad-free YouTube. Of course, a product with these characteristics will have a cost. Susan Wojcicki, one of the veterans in direction in the advertising area of Google, is the one who is leading this change and she is the one who has just revealed that Google is working in this direction at a conference in the United States. At the moment, little is known about how YouTube would change from a freemium model (the user does not pay anything but has to see and bear the load of the ads) to a premium one (the user pays a fee but does not see ads) although the little Existing information (which Wojcicki offered during the conference and which the US media has already dissected) allows us to establish a few touches of a service that could change many things in the online landscape. The consumer would have to pay a fee to access that content, but would not be assaulted by the ads. “In the immediate future there will be cases where people say ‘I don’t want to see the ads,
Wojcicki noted , as reported by The Wall Street Journal . The appearance of a subscription model, which would respond to this need, would not imply the disappearance of YouTube as we know it. The two models would coexist, as with many mobile applications that already allow consumers to choose between an ad-free environment or not. “It is a very interesting model really because it gives users a choice. We are thinking about how to give users options,” he pointed out. Pay yes, but what content? YouTube (and Google, its owner) would thus enter to play with the same rules (or with very similar ones) as other major players of online content, although for Italy WhatsApp Number List this they would need higher quality content. Netflix, Hulu or Amazon are the ones who are currently leading the change to a model of consumption of paid content on the network, but these companies are achieving it by betting on very high quality content. Netflix has become a kind of guarantee seal for its own good series and two of its productions are already common at Emmy galas and similar awards. Even Yahoo, which is developing its own strategy for video content, has signed a quality series (albeit a minority) such as Community to attract viewers. All these sites are betting on their own content, something that YouTube does not do. Until now, the firm has worked mainly with short-term content and non-professional users.
But that is not what consumers who are willing to pay to see it are looking for and above all it is not what competes with Netflix’s Emmy Award series. YouTube has started to create what it calls YouTube Spaces around the world, in which it helps content creators produce quality content, and is also securing the work of its most successful content producers. The platform, as it was leaked not long ago, is investing millions in its stars (and that they do not go like that to Vimeo, for example) and is recruiting Hollywood producers to advise them. It is not the first time that subscription has been talked about On the other hand, and beyond the content, it would be necessary to take into account who or what the consumer is willing to pay to see on YouTube. YouTube already has paid content, although it is something that consumers are not always very aware of. YouTube has a section of movies where you can rent and even buy content. And it also has a past with subscriptions to content. A few years ago it already offered its consumers the possibility of subscribing to specific channels.
Those responsible uploaded content that was therefore premium and YouTube kept 55% of the revenue. National Geographic or Sesame Street were some of those who tried the format, but they were not very successful. “We expected to eat the world. We are not eating the world right now,” they recognized shortly after from National Geographic, as published by The Guardian . 50% is already consumed on mobile YouTube is not only working on alternative models to serve content, it is also positioning itself very well in the media with the most future. In addition to talking about the economic future of the portal, Wojcicki also gave some data on how videos are already being consumed on YouTube. The platform is very well placed for the mobile future. Different studies have shown in recent months that the consumption of videos from mobile devices has not stopped growing. Nor has he done it on YouTube. According to the data provided by the directive, 50% of the consumption of videos on YouTube (that is, one in two) is already done from a mobile device. The figure is higher than the last one offered by Google. The previous public data on video consumption from mobile devices indicated that it was 40%. But it is not only the videos consumed on mobile devices that are growing, but also the overall time that consumers spend on videos on YouTube. According to company statistics, consumption time is growing at a rate of 50% per year.