For example,  chats. These actions will allow you to find powerful insights. 3. Improve add-to-cart rate and conversion rate The Live Shopping allows you to use the information about the clients obtained in the chats on what interests you at that moment, for example. Live Shopping Opportunities 4. Allow viewers to viralize the content The tools and platforms that are used to do Live Video Shopping will always offer customers the possibility to share the live broadcast, in such a way that they are the ones who help it reach more people. 5.

Obtain sales through customer FOMO (“Fear of missing out”) During the broadcasts, exclusive offers are created that can be supported by FOMO, in which the fear of customers of not getting limited stock products can be appealed. In summary, the 5 key points that Live Shopping aims at are: Engagement: allows you to increase on average up to 5 times the time that viewers are on the website. Experience: allows you toexperiences and increase conversion rates. Marketing: Time to Market is very fast and quick to implement. Management: events are easy to manage.

Improve Those Shopping

Performance: they can be follow up to obtain learning. 5 steps to implement a Live Shopping strategy Define objectives: it is necessary to be clear about the objectives that are Croatia Phone Number xpect to be achiev with each broadcast, as well as which are going to be the featur products and which are the ones that you want to have the highest conversion during the broadcast. Partner: it must be defin who is going to accompany the brand to do all the production and, above all, the part of the planning of the event. Design communication strategy: it will be necessary to define what the communication channels will be to


announce the event. They can be emails, social networks, for example. In addition, the appropriate time and dates to do so will have to be defin. Review prior to the event: it is important that, prior to the event, a technical test is carri out with the partner in charge of production to verify that everything is in order. Host: Whoever directs the broadcast must have the ability to trigger viewers to start engaging in the online shopping experience. Todaythan ever for brands to look for different channels to

It Is More Important

complement and improve the customer experience. To do this, they need solutions with an omnichannel approach, such as Impulse’s comprehensive ecommerce service . Schule a free growth session with us and discover everything we can do for your business. Advertising investment: is it profitable for companies? Advertising investment can help increase a company’s traffic, but how to increase ROI? Learn more here. ward eneque ward eneque Founder – CEO Many companies bet on advertising

investment because of the implicit promise of obtaining much more demand. However, in most cases, this investment fails to achieve the expected return. Garofi Espinoza, Business Development Representative at Impulse, states that “in most cases we find companies that have invest in advertising and, when asked about satisfaction with the investment, they say they are not satisfi or even that they have lost money. ”. So what should companies do before investing in online advertising? Find out if investments

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