Websites have come a long way in the past five to ten years. In addition, and more “do it yourself” options exist than ever before. While the thought of building a website. Yourself might seem like a more economical option. Especially for new law firms or lawyers with a limited budget. A DIY website is not in a law firm’s best interest.

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Below we outline the main reasons you shouldn’t try to build your own website. They have relatively easy interfaces with drag and drop functionality that can be used to create the design; however, all of them have significant issues when it comes to performance and functionality.

Design and User Experience

While these DIY platforms make it relatively simple to design a website. In addition, effective digital design is more complicated than most people realize. The drag and drop functionality used by most DIY website. Creation platforms makes creating a desktop version of your website easy.

On DIY platforms, users must select from template options. Most templates include layouts and features law firms will never need, such as product page layouts designed for retail stores or menus for bars and restaurants. The templates will thus still require significant editing in order to fit the needs of a law firm. For example, award badges from organizations like Super Lawyers or Best Lawyers are typical mainstays of any law firm website. None of the DIY templates have a pre-designated space for items like this, so you would have to figure out how to add each badge to every lawyer biography page one at a time, making sure they are uniform in size and spacing.

Templates also mean you have to work with a predefined structure. Each of the platforms has pros and cons – including how easy to use and/or restrictive the templates are. WIX has simple drag and drop editing functionality Ecuador Phone Number for beginners but requires a lot of add-ons from its app store to get everything you really need. Squarespace has very high-quality templates but requires more technical “know how” in order to edit them.

Organic Search Performance

Google overall has no issues “reading” the code used in DIY websites; but, those who build their own websites do so without the technical skills needed to optimize them for search engine success.  Best database provider | Buy Mobile Database

Optimizing a website for organic search involves a lot of different elements. All three platforms offer search engine optimization (SEO) tools (some better than others), but the tools require at least some level of user knowhow. For example, all three platforms allow for the specification of metadata for a webpage. Metadata is what shows up in Google search results. In the example below, the red arrow points to the meta title, while the purple arrow points to the meta description. By specifying exactly what you want your metadata to say, you have an element of control over what appears in Google search results. Google also uses this data to better understand what your content is about and whether or not it relates to what a user is searching for.

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