As a media who am I? What content am I making? For what use and what experience? Why would readers subscribe? In short, what is my offer? It sounds basic, but it’s rarely so clear! Putting on a paywall and not thinking about these subjects of content or offer saves (a little) time because you frustrate a committed part of the audience who would have been ready to pay anyway from the start. departure, but it doesn’t solve any basic equation. Of course, I don’t have the magic formula. But I have methods to search.
What is the impact of these difficulties in finding
A simple monetization model on the profession of journalism, and on the way in which these professionals are paid and considered. What has happened in recent years is that web newsrooms Bahrain Phone Number have been told: always more audience. Because visits generated page views, which generated revenue through the ad-to-CPM compensation model. So all the methods were good: concessions on the choice of subjects, proofreading times, the attractiveness of titles, promises of more or less honest content… and therefore quality. I’m not even talking about the feeling of journalists themselves having to participate in this marketing and commercial game.
Of course, attitudes have changed recently
but we have continued to put the number of visits and page views at the top of statistical reports Bold Data was sent to newsrooms to index their variable remuneration to the volume of audience. While it is only very little mastered by journalists. A GAFA (or another platform) algorithm changes and the audience can collapse overnight. Among the Anglo-Saxons. That seems much fairer to me: a reader subscribes for the quality and perceived usefulness of what he reads not to escape Christmas tree advertising. Is it necessary to change the way we measure online press performance? It’s obvious. We must stop giving so much weight to visits and page views.