Online video has become something of a hot spot when it comes to internet content. The large firms on the Internet are betting directly on this content and all brands are trying to position themselves using them. In addition, videos are no longer only short and fast-consuming content and consumers are increasingly using the Internet as a substitute for other means of communication in which they have access to far-reaching audiovisual content. Longform video, for example, is increasingly popular and more active in consuming content from mobile devices. But brands not only want to know how online video is today, they want to know what awaits them in the future. Where is online video going and with it the associated advertising? In an analysis in The Drum, they point out a few points to keep in mind to understand what you expect from the future of video ten years from now.
It is true that audiovisual content has a very long history. After all, video has more than a century of history and begins with those first silent film recordings with which the pioneers began to produce content. But no matter how long audiovisual content has, the truth is that video – online video – has a much shorter life (obviously) but also much more dynamic. Its useful life is actually a decade and in that period it has managed to grow remarkably. Ten years ago YouTube was just something that Hungary phone number list was just beginning and that few had heard of. Today YouTube is one of the most popular landing pages on the internet. And these video content have not only become consumer favorites but have also emerged as a great space for brand positioning, with a direct commitment to advertisements. In recent years, YouTube has become a competitor in the online advertising market, with both pre-roll ads and text messages.
As they point out in the column, video advertising has come to stay since the format has clear advantages. Right now, video content is the one that gets the most engagement and the one that works best emotionally and when it comes to attracting attention, which can also be applied to its associated ads. Consumers, they defend in The Drum analysis, remember video better than other formats. The reason for this situation is the fact that the brain processes these contents better, since images are much easier to process.
But not only the interest in video content and the ease of processing that content make the life of online video almost assured. In addition, and to finish the game, online videos are already moving a lot of money. There are already companies that are dedicating themselves directly to online video (and are making significant amounts of money) and there are people who have become advanced users of platforms such as YouTube and have become generators of high amounts of income. thanks to its contents (see the case of youtubers).
And to that are added other parallel dynamics in the consumption of content that are preparing a future in which online video will be even more important. Mobile phones are getting ahead of the desktop as the main screen for audiovisual content consumption and are getting dangerously close to television.
But without a doubt, what most interests brands is not only what the video landscape will be like 10 years from now, but especially how these videos will become tools to position their brand. What will be the ad format that will succeed in video in the future? Currently, there are already pre, post or mid-roll formats, as well as text ads that are incorporated into the video and display ads associated with it. The future will go through getting not only ads that are associated with video but also ads that the consumer is not able to ignore.