Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success storiesMaster in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The video platform’s main differential factor is the most demanded content on the internet. An element that has led him to become nothing less than the second largest search engine. The demand for online video has increased in the last 12 months more than 50%; an audience that includes both the youngest and the over 50s, whose demand for content grew by no less than 80%.
In total, young people up to 34 years of age consume 35 minutes of digital video a day, while adults over 35 spend 26 minutes on this activity, and Golden Age users just under 20 minutes per day (19). This is one of the main reasons why companies set out to conquer the kingdom of the moving image, developing a content strategy in which YouTube occupies a starring role. According to Pixability data, technology and media brands dominate the audiovisual landscape, although the automation sector follows India WhatsApp Number List behind. The report analyzes the activity of the top 100 Interbrand brands. In total, these brands have 1,378 channels on YouTube, and published 360,585 videos between June 2013 and September of this year; period selected for the study. This implies a growth of 39%. What sectors are predominant on YouTube? Media and technology reign on YouTube. Media companies posted 23,433 videos; while technology companies published 20,200 videos.
For their part, motor-related companies touched 20,000 videos (19,777) during the study period. As might be expected, the sector that shared the most videos was also the one that registered the highest number of visits. Particularly noteworthy is Disney, who distributed 35% more videos, which reported 118% more visits to its 41 channels. In total, the 5,370 videos shared reached almost 3 billion views. It should be noted the great growth of Samsung, which increased its presence on YouTube by 45%, through 34 channels, registering 210% more visits (1.1 billion visits in total). Apple deserves special mention, which has obtained all its visits organically, without the need to invest in advertising, as has been the case, for example, with Samsung. The apple company has made a strong bet in recent months for video content, increasing its production rate by 285%, which has led to 106.5 thousand visits to its only channel; 337% more than the previous year.