Increase Website Traffic & Book More Jobs With These 7 Local SEO Tips for HVAC Companies
In today’s world, there are only a handful of ways for someone to know who to call when they need help if their furnace won’t turn on. If you know a friend or family member that provides that service, you may turn to them. If you don’t, you might ask a neighbor or an acquaintance if they’d recommend someone to make it happen. Those options are great, but if those references aren’t reliable. Moreover, or you don’t have those as options, you’re turning to Google to find someone in your vicinity. Who can handle that project for you and offer advice along the way.
1. Optimize Your Google Business Profile
Many new HVAC business owners aren’t familiar with Google’s free service offering of Google Business Profile. Moreover, an area for them to portray their hours, contact information, photos of work done. Business descriptions, and a lot more.
A well-optimized Google Business Profile can lead to more website traffic, more qualified leads, and increases in booked jobs. If you haven’t already built a Google Business Profile, that needs to be priority number one, and if that listing exists already, “just the basics” won’t cut it. Fill out every bit of information on that listing to the best of your abilities; add photos and a logo, build out the services list (air conditioning repair, furnace maintenance, indoor air quality, thermostat installation, etc.)
2. Claim and Optimize Your Major Online Directories
We’re all familiar with websites such as Yelp, Yellow Pages, Whitepages, HomeAdvisor, and the Better Business Bureau. Those are considered online directory listings. Moreover, and there are many sites out there like those that can make a positive. Impact on your business’s online presence.
For any HVAC business, getting the major well-known Estonia Phone Number listings claimed and optimized can help to boost the brand awareness, which can directly lead to leads. What’s often missed with online directory listings is that it’s not just your potential customers/clients that see those. Google also values those listings, as they’re just several more places shouting out your online consistency and contact information to them to verify your expertise better.
3. Put Together a Focused List of Keywords
The one thing most people can associate with Search Engine Optimization is typically “keywords.” Keywords help to communicate to search engines what your business emphasizes for products and services so that they know to use you as a reliable option when they need something related to those keywords.
Keywords are best utilized within:
- Published content throughout the website
- Blog articles
- Google Business Profiles
- Online directories
They’re looking for “HVAC company” or “AC replacement,” and Google’s algorithm is intelligent enough to know that if a business is ranking for those types of keywords, they’re going to be a good recommendation for someone looking for “HVAC company near me.” Refine and focus those keyword lists.
4. Build Out Your Website’s Geo-Targeted Content
A lot can be lost in the weeds with geo-targeted content, or content that is focused on a particular city or county. When it comes to geo-targeted content, it’s important to note that there are different strategies that work for different HVAC businesses.
Sometimes, building out specific pages dedicated to important service cities works best, and other times, getting narrower and creating service-specific city pages works best.
For your business, no matter what, make sure you have geo-targeted content for your “backyard” first, so Google can emphasize your physical location to searchers. Before you can start to show up for that huge city an hour away, or those suburbs that are surrounding you, Google needs to be able to verify that you are masters of your craft in your physical location first. Beyond that, representing your locations on the website will help you avoid missing out on leads from those areas as well.
5. Pay Attention to Your Metadata
Apart from keywords, “Title Tags” and “Meta Descriptions” are typically the terms people have heard the most. These two pieces of optimization fall under the category of “metadata,” and while they may be small in size, they can be very impactful in terms of converting searchers to actual website clicks — and as you know, more clicks help your chances of getting more leads.
6. Stand Out With Unique Content
This category has two separate yet equal tips. The first is to ensure your content is unique in comparison to your competitors. Moreover, in the area and competitors across the country.
There’s no reason to have Google penalize the content you’ve written simply because it came from another website. The services and ideas across the HVAC industry are fairly universal, so when writing your content, make sure to focus on what makes your business stand out in comparison to the rest.
The second tip is to do your best to make your content unique from your own pages on your website.
7. Match Your Content, Aesthetics, and Overall SEO to Searcher’s Intent
It’s important to have your potential leads in mind when writing content. Ask yourself, “what are they looking for?” and “does my content answer that? Best database provider | Buy Mobile Database
The intent of searchers is just as important to represent through images and other aesthetics as well. How many times have you been to a website with an image. Moreover, that wasn’t what you were looking for and reacted by immediately leaving the page? Match your webpages with your searchers in mind.