In the early days of the Internet, web content was an afterthought. The main focus was the printed Iceland Phone Number product brochure. Once the brochure was complete, it was then added to the website, usually in the same Iceland Phone Number format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Today’s B2B website is a living, breathing, dynamic marketing asset. It’s the first thing people view when doing a search or following up on a recommendation made on social media. As such, it’s a real-time extension of your business culture, your marketing and sales department, your help desk, and your

Printed Product Brochure Iceland Phone Number

HR department – to name only a few functions. Because the website is so important, B2B Iceland Phone Number marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs  Iceland Phone Number to support these activities in order for them to be successful. But, where do you start when developing  Iceland Phone Number or updating your website? Here are the three biggest mistakes I see companies make. Focus on fixing these three issues with your website before developing your social media and content strategy. Poor messaging On the Home or Products/

Where Do You Start Iceland Phone Number

Iceland Phone Number List
Iceland Phone Number List

Services pages of your website, you need to state exactly what you offer and how it will benefit Iceland Phone Numbers people. Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” To determine if you have the right messaging, ask people outside of your company Iceland Phone Numbers  and industry to view your site. If they don’t “get it,” change your messaging until they do. You’ll also want to consider how your company is positioned compared to your competitors. Do your messages sound the same? Are you using the same tired buzz words and industry jargon? Even worse, are you using the same stock photos? Non-existent or faulty SEO

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