At 3play media’s access at home event journalist emily. Yates mentioned the concept known in the uk as. The purple pound and how it can grow your business. It represents the billions that businesses lose due. To a lack of digital or physical accessibility. In total, people with disabilities and their household members. Have £274 billion (around $383 billion) in uk. Purchasing power and businesses are estimated to lose £24. Billion (around $34 billion) a year. By ignoring theby the same token, needs of disabling people. Image source: we are purple. The purple pound’s involvement. Is not limited to our friends across the atlantic.
Here in the United States There Is an Equally
Untapped market. According to the cdc more than 60 million. (or 26% of) american adults live with a disability. Ranging from a mobility problem Bahrain Phone number to an inability to see or hear well. This constitutes a massive amount of people whose needs. Often go unmet during a business experience. Resulting in loss of revenue for businesses. Overall working-age americans with disabilities earn an estimated. $490 billion annually and have an estimated annual. Discretionary income of more than $20 billion. Not to mention the spending power of friends. Family and the professional network of people with disabilities. This poses a question to all entrepreneurs. Wishing to develop their activity. How to make a company.
Its Products and or Its Services More Accessible
An investment in accessibility is an investment in a multi-billion. Dollar market, made up of millions of buyers, who have a network. Of millions of others. And on top of that, it’s the right thing to do. Below, we cover three simple yet effective ways to. Improve your bottom by the same token, line through accessibility. How to grow your business by. Becoming more accessible 1. Make your website more accessible by failing to make your website. Accessible, you are setting your business up for. A potentially costly accessibility lawsuit , which only hinders. Your ability to grow your business cartoon man. Touching a screen generally, businesses should strive to. Make their by the same token, websites ada compliant.