IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We Know Relational Marketing We are experts in loyalty and incentives · We like to create unique experiences With 2015 just around the corner, companies are beginning to formulate their strategy for the new period that is approaching. As reflected in the report published by Teradata and Econsultancy, 69% of senior marketing executives expect to increase their digital marketing budget.

An increase that they estimate to be 10% over the next 5 years, in such a way that investment in digital marketing comes to represent 40% of the total budget. Display advertising and the insertion of paid ads in search engines have figured as preferential actions within the digital budget in 2014, with a representation of 17% and 16% respectively. Some areas that this year will star in an increase of 18% and 16%.

The main protagonist in 2015 will be the mobile. 34% of the more than 400 companies participating in the study (402), estimated a significant increase in this area, while 42% confirmed some growth. For its part, investment in Kenya WhatsApp Number List   content marketing will continue to increase. On the one hand, this year it represented 15% of the marketing budget, while in 2015, 19% of those surveyed estimated a significant increase, while 51% consider it significant.

It is important to highlight the crucial moment in which the search engine positioning is situated. On the one hand, 16% of those surveyed expressed their support in 2015. On the other hand, 14% appreciated a relative reduction in investment in this area; which makes SEO the discipline that will experience the greatest decrease in budget distribution.

On the other hand, these marketers are going to allocate more resources to technology, in order to optimize their strategy. Thus, 36% plan to improve their attribution marketing system in the next 12 months. For their part, 32% will do the same with marketing management applications.

The technological investment will also benefit next year the areas of Social Media management (20%), content marketing (19%) or e-mail marketing (18%). These priorities come to complete the list of predictions that we presented a few days ago, according to which both content marketing, in all its meanings, and Big Data, will dominate the digital marketing strategy.

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