Companies, just like people, can face four goals in relation to reputation: build a good reputation, improve the existing one, defend it against possible attacks, or recover it if it has been damaged. In the vast majority of cases, the first step will consist of analyzing the status of that reputation in order to subsequently be able to assess the situation, identify the different audiences we want to reach, define the objectives and finally, establish the necessary roadmap to to be able to achieve these objectives with the help of tools that, in general terms, help us to spread messages and measure their effectiveness.
In the specific case of start-ups and with regard to reputation, we already know that we face the challenge of creating a reputation, so the analysis phase will not focus on the existing information about it, but rather to the market and to our competitors . We come out with White so the responsibility for making a good move is entirely ours. With an important difference compared to chess, in this game, if we take a long time to move a piece, it is likely that others will do it for us and we may not like the result.
The theory for building a good reputation is simple: do things right and tell about it. Simple as that. Usually the problems faced by “newcomers” are: lack of clear objectives, poor prioritization and poor dosage of efforts. In that sense, for a start-up, an excess of attention to the media and social networks can be as harmful or more than having little Tunisia WhatsApp number list activity in them. And as the saying goes, the one that covers a lot does not squeeze, so it is necessary to evaluate the effort of publications and content generation that it will be possible to maintain over time.
It is not about “being there to be” on social media or being because others are too. If we are here, it must be because our target audience or a significant part of it is in that channel, because we are able to establish objectives and because we value the profitability of the action based on results. It seems like a drawer, but it shouldn’t be, because in the SME cemetery there are more and more residents who have poorly defined their communication strategy. If every year we attend a fair in our sector and one year we do not go and our competition does attend, the conclusion of some attendees will be that we are going through a bad economic situation. Bad topic.
If we regularly update our corporate social channels and one day we stop doing it, among those who see the outdated information there will be a significant percentage who think that our company has closed and do not even bother to check it. Worse than bad. In such a situation, if we are not going to be able to keep the Facebook and Twitter channels updated, it is better not to have them. It is essential to banish false expectations of rapid economic growth thanks to social networks. In the vast majority of cases this is not the case. And feeding this false myth is not good for either clients or true professionals.
Reputation is a path where you must persevere, a path where you must establish and reach milestones. A path that can be very rewarding. Failure to go through it correctly is, in the best of cases, a significant loss of business. Know our strengths, exploit opportunities, identify our target audience, develop realistic, measurable and time-limited plans. And use the right tools.
That is the way. And yes, for most the road is uphill, if they told you it was easy, they fooled you. The functionality – which may go unnoticed – appears via a button next to each of the related thumbnails. Once you have clicked save, you just have to go to a new section that appears at the top of the home page to find all the content that has been saved.
The list of pioneers is at the moment comprehensive and is very focused on the big names of the network. Facebook’s competition in this battle could be – surprisingly – Yahoo, which has made recommended content one of the great pillars of its immediate future. The company has included the recommendations in some of its latest purchases, although what it is doing now is not exactly helping to seek opinions.
But neither Yahoo nor Facebook are the only ones in this market. Google made a first attempt via Google + now a little over a year ago, although limited to mobiles and not with such an ambitious idea in potential for commercialization. The market for recommended content has, of course, two companies that were born directly for that and that could be the ones who could be harmed the