Now that we Spaniards spend more than 6 hours a day on the Internet, either through mobile phones or computers, it is clear why content marketing can become one of the most effective and natural strategies for brands. But not all content marketing is equally effective, whoever bets on videos is undoubtedly the winning horse. And to understand why this happens, just remember a statistic from Forrester Research: The impact of one minute of video is equivalent to 1.8 million words. It is hard to believe, but the truth is that videos are conquering the hearts of the Internet user, and that is a unique opportunity for brands.

Thus, a Huffington Post infographic grouped together some very interesting data on the consumption of videos by Internet users. 85% of American Internet users have seen a YouTube video at some time, and 65% watch at least one video per week. Likewise, 65% of users have visited the brand’s site after watching a video of it, and online video ads receive 18% more attention than TV ads. The audience for online videos is also highly segmented, as 90% are young people between 18 and 34 years old.

All this allows to get an idea of ​​the power of video to connect with the potential consumer, and there are already many brands that have realized it. 81% of corporate websites have some video, and 7 out of 10  Benin phone number list   marketing professionals are optimizing their videos for SEO (we must not forget that having a video increases the chances of the page being positioned by 53).

But the most interesting thing about video content and video marketing is that they ensure a greater degree of interaction and commitment on the part of the consumer, something for which all brands are fighting at a time when the customer can choose between all types of products and firms. How to attract the consumer on websites and social networks full of noise? How to make it stay true to a brand?

Video is undoubtedly part of that answer. And this is confirmed by 70% of CMOs who think that video content has a higher conversion rate than any other format. Or the fact that a user spends 88% more time on websites with video than those without; that emails with videos are clicked 300% more, or that 46% of those who see an online ad take some action related to it. The data are incontestable.

Through a video strategy, brands can seduce consumers and push them to buy their products and services. And they do it through stories in which they present the company, its products and initiatives. Also through testimonials from other consumers who have tried the brand. Or through informative, educational or entertainment pieces. Because videos allow you to teach, highlight, entertain, and sell, even when they are in advertisement format.

More than half of companies and agencies are satisfied with their online video advertising campaigns, and the whole process can still be greatly improved. To develop a good strategy, it is essential to take into account various factors: the time (which must be consistent with the content, and always better short than long), the type of audience (to make tailored messages) the device through which it is used. they will consume the videos and, of course, the objectives that are expected to be achieved.

Leave a Reply

Your email address will not be published.