There is an undeniable trend: day by day web pages become more graphic and visual. Faster connection and download speeds, high-resolution displays, and powerful mobile devices have increased the demand for compelling visual content. Where we can clearly see this is in the most popular social networks. Facebook, Instagram, and Pinterest are completely image-driven. Twitter, with its characteristic 140-character texts, did not want to be left out and has incorporated Vine (6-second long videos). And if we name videos we cannot leave out YouTube and its billions of monthly visitors. But we should not stay with the idea that visual content is exclusive to social networks. The trend has also reached traditional web design. From retailers to service providers and manufacturers, more and more pages are powered with visual content that tries to impact and engage the visitor. But it’s not just about making a whimsical display of photos or videos on the homepage.
These valuable resources should tell a story: the story that allows the audience to experience what the website is offering. Why tell visual stories? The human brain processes a visual stimulus 60,000 times faster than text. Studies show that we prefer, even at a subconscious level, to interact with visual stimuli than with texts. Like children who choose one book before another depending on whether it has pictures or not! And marketers are learning how to take advantage of this. According to William C. Bradford (author of “Reaching the Visual Learner: Teaching Property Through Art”) 65% of the population learn visually. Our brains are Ghana Whatsapp Number list made to respond, interact, and mimic the behavior that we SEE. The simple act of looking at something allows us to experience it in our mind. Images and text follow different rules within the brain. Compared with oral presentations and text, the imprint left by an image lasts longer in our brain. We recall 10% of an oral presentation after 3 days. If, on the other hand, we add an image to it, this average will increase to 65%. Therefore, to take your website to the next level, you must reinforce it with strong visual stimuli. Some advices Get pictures . The photos and videos you use can be professional as well as amateurs.
These last images include his own, those of his staff as well as photos made by his own clients. Today, with the wide variety of filters and the excellent quality of the cameras, amateur photos are better than ever. In addition, they usually show real people enjoying their products or services, images with which potential customers can easily identify. To make a good selection of images, you must first connect with your most sensitive side, forget billing for a moment (you can!) And focus on those emotions and values that you want to transmit to your clients. Appeal to simplicity . It is important to leave a clear message. You can be simple and creative at the same time. Maximize your SEO . Tagging your visual content with common search terms and keywords can help your organic positioningUse multiple channels for broadcasting . Good stories are told over and over again. You can tweet your latest gallery or multimedia presentation, share links on Facebook, upload photos to Instagram or create a board on Pinterest. You can also include links in the signature of the e-mails or add them to your sales material. The top brands have already led the way and your competition (you can think back to billing now) will likely follow, if they haven’t already. Your company cannot afford to be left behind! If you put your heart and your head into it: a picture will be worth more than 1000 words.