It turns out that content marketing needs to keep evolving towards creating more in-depth, less generic content. It is vital that content is definitely aimed at the public, based on solving the concerns of the audience and not on the indexing of search engines. The objective of our content marketing strategy must be well defined and focused on the value proposition for the audience. As an example of this evolution, for next year we have selected these seven key concepts that show the evolution of content marketing.

Long form content Although the ideal length of this type of content is still debated, the concept refers to content with a length of at least 800 words. Long form content arises from the intention of providing true value to the audience, quite the opposite of short form content, created with the intention of accumulating keywords and positioning in search Iran phone number list   engines. The benefits of long form content are diverse, as statistics show. There is a direct relationship between the number of words in an article published online and its visibility in search results and its ability to be shared on social networks. But one of the keys to long form content is that it allows marketers to transmit ideas and develop them properly to connect with their audience. Long form content is key to building a long-term relationship with the audience.

Evergreen content

The content type that does not expire is defined with this name. A content becomes evergreen because it is always useful and relevant to the audience beyond the passage of time. This type of content has all the characteristics of good content: it has an indisputable quality, it is perfectly suited to the target audience, it is original, it adds value through the knowledge it transmits and it is also timely. It is the content desired by all marketers: timeless content that becomes a reference and is consulted on a recurring basis.

Gated content

This type of content is what requires the user to subscribe or register in order to access it. In general, these contents are usually defined as downloadable content. They usually take the form of guides, ebooks, reports, reports, studies and white papers, among others, and their general approach is to provide a more in-depth knowledge than what could be conveyed in a blog article. Through downloadable content, users are offered an exchange: valuable and free content is presented to them, but in return they are asked to register with their data in order to download it.

Downloadable content is essential elements for content marketing, since it allows, in the first place, to identify the audience and to establish a relationship with it. Second, marketing departments can analyze the consumption or download of the content of these identified users to better understand their needs. Finally, the study of their activity allows users to be classified and their potential to become customers.

Personalized content

Personalized content is content that has been created specifically for the intended audience. This may seem like a no-brainer, but it is still very common to come across generic content, of minimal length, acquired in marketplaces and distributed to generate positioning in search engines. Personalized content is the result of a strategic reflection on at least 5 elements: the identity of the company, the profile of the audience, the topics of interest of the target audience, the content distribution channels and the process of making contact with the market or customer journey.

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