Achieving engagement in social networks is becoming more difficult every day. The infoxication causes our content to be camouflaged among the massive publications, both from other brands, as well as…

Juan Manuel Marin Varela Sevillian graduated from the University of Seville in Business Administration and Management. Passionate… Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a…

The last two years we have witnessed a rise in the terms content marketing and branded content, a pair of conceptual twins that have spawned some of the most interesting…

Although it may seem like a classic topic, content is now more than ever the king, and the main factor for search engine positioning. This has been crowned by the…

Marcelo arnone Digital Marketing · Customer Insights · Content Strategist · Consultant · Trainer · Lecturer · … ACL Direct Promo · We know about Relationship Marketing We are experts…

There is an undeniable trend: day by day web pages become more graphic and visual. Faster connection and download speeds, high-resolution displays, and powerful mobile devices have increased the demand…

Relationships with customers in the near past, in which there was no current information and advertising saturation, or online media or social platforms where accessing the opinions of other customers…

Who has an app or strong mobile presence has a treasure? This is how it might seem, if one takes into account all the movements that are being made in…

Carmen Santo Personal Branding and Online Reputation Consulting. Social Media Manager of @ Ready4Social. Journalist… Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing…

IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or onlineCourse on e-Marketing at CEF.- Center…

Companies, just like people, can face four goals in relation to reputation: build a good reputation, improve the existing one, defend it against possible attacks, or recover it if it…

The race for related content – and harnessing its potential for money and as a support for advertisers – has only just begun. Many are the internet companies that have…

YouTube has found the goose that lays the golden eggs in advertising on its platform. A juicy business that has led it to represent close to 20% of the sector,…

Technology has quickly become the main driver of differentiation for companies, and therefore has a significant influence on their growth and profitability. We are facing a new digital era, in…

Content marketing is one of the great bets of brands for the immediate future and even for the present. Companies reach consumers in a much more effective and creative way,…

BOPIS, Buy Online, Pick In Store stands out as one of the main preferences of consumers. A trend that is expected to consolidate in the next Christmas season. According to…

Using video is a basic tool for increasing conversion in online marketing, or at least that’s what Brightcove stands for in an infographic. Video achieves better ratios for brands that…

What has happened in the last time so that content marketing is not stopped talking about It turns out that some may think that, suddenly, we all value content like…

What has happened in the last time so that content marketing is not stopped talking aboutIt turns out that some may think that, suddenly, we all value content like we…

Companies are increasingly aware of the need to work on their brand recognition, to emphasize their attributes and personality as an organization. A quality, on the other hand, increasingly valued…

The great digital wave has thrown marketers into a tight spot. The reality that they knew up to now has radically changed. To cope, they need to develop new skills,…

Brands are increasingly clear that content is the new kings of corporate communication. It is not a myth, or at least that is beginning to become crystal clear, and companies…

That’s what I think when I just look at pages of people like you and me who talk about how well they are doing with their projects or personal businesses.…

Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories When we talk about promoting engagement, awakening a…

Although at smaller steps than our European neighbors, electronic commerce in Spain is growing and we will soon be able to say that it is completely adapted to our daily…

Users are increasingly mobile. Smartphones and tablets are becoming more common in homes around the world and more and more users use them on a regular basis. Reading the latest…

Can Facebook become the new and unbeatable great online advertising giant? Everything will be if they let him, because editors and site managers are taking measures to harm the latest…