Example cycling in Taiwan To promote Taiwan as a cycling destination China Airlines invit niche influencer Freek Geurts to cycle around the island and share this journey via his Instagram…

Think about how you put your brand in the context of their lives. The trick is to not just talk about yourself and avoid getting stuck in the ‘how’ or…

The popularity is mainly due to the fact that you can quickly reach a large young target group in this way and because the results are easy to measure. As…

For example you give an X number of engagements on your social mia as a target with the tag ‘social For each tag you have choose one objective that you…

It is therefore important that your marketing team not only writes good texts but can also create beautiful designs that help you tell a story. So you can think of…

If you do find the product interesting an influence technique can ensure that you take the plunge and place an order more quickly. But if you feel that you are…

The influence is causa by two things We want that exaggerate claim to be true. When we use AX products we get attention from beautiful women. The advertisement makes associations…

Men rate ads higher if they are sexually explicit and suggestive. Women prefer to see it less explicit. Finally resistance to sexism has been on the rise recently. All in…

We make purchasing decisions bas on primal instincts. We are not aware of that. Marketers who focus on these automatic processes have already influenc you before you can think rationally.…

Therefore also be bas on the customer touch points and is more than just video. Commercial banks A company that has done this very well is the Swish Handelsbanken. With…

Viewable on all possible devices. But also take into account posting on social mia for some target groups you simply cannot ignore Instagram or FacebookIn that case it is important…

The success of a formula stands or falls with a clear choice of target group.  If you know who you want to reach you can adjust the form and frequency…

That is why in this article I will explain what a format must meet in order to get the most benefit from it as a company. Bigger role Let’s first…

This action not only activat creative ambassadors but the subsequent positive video.  Has been view and lik thousands of times and l. To an explosion of IKEA followers on Pinterest.…

In this phase it is important that you prove why your product or service is the best solution. People in this phase often ne even more substantive information so that…

These efforts can then lead to traffic to your website location store or event. IKEA Game of Thrones Source The Best Social Mia. Visitors lead generation If you have succe…

The ROEM content marketing funnel therefore not only shows the phases up to and including sales but also a number of subsequent phases. Read also ROEM with content marketing tips…

That is obviously not the intention the interests of the public and the organization should go hand in hand. Joe Palazzi says about this ‘If your content doesn’t contribute to…

The result my first order is a fact. Johnson’s Storytelling The Rock also has such a story. He even extend it to his companies. His dream was broken. An injury…

It already switch to a one domain strategy inAnd at the beginning of this year it said goodbye to all individual webshops. The name can no longer be ignor in…

Trust and recognizability are two crucial aspects that require a lot of effort. Johnson grasp these two elements like no other to build a powerful brand. For the past years…

It turn out that a person or a face in the photo does better than a product. It also turn out that using photos of your own staff within the…

Tony’s Chocolonely Tony’s Chocolonely clearly has a good dose of self-mockery. Johnson does a lot with a wink and with the aim of reaching as many people as possible in…

Just like their real friends in interpersonal relationships. Repeat exposure to an influencer via social mia channels can therefore generate positive feelings in a follower. If this relationship continues to…

Additional fact is that due to technological developments the process between consumer and retailer is becoming increasingly automat. The assumption is that consumers are looking for the human side of…

In follow-up research we want to analyze which content strengthens the para-social interaction between brand and consumer. In any case nano-influencers are just as interesting. And perhaps even more interesting…

Resonance according to Keller arises when consumers have a high level of awareness and trust for a brand. And this consumer has strong favorable and unique brand associations with the…