Most companies still base their speech on their company or their products. This is shown by the latest survey by Corporate Visions, which indicates that only 27% of B2B companies…

Data analysis is becoming increasingly relevant to optimize marketing strategy. A reality from which companies are not on the sidelines. According to data from Forbes and Turn, 7 out of…

Some of the most resounding successes of brands in social networks have been in knowing how to take advantage of a specific moment to launch an exact message. On occasion,…

What objectives do companies set for their digital strategy? What are they based on to measure the effectiveness of their actions? As reflected in the Salesforce global survey, this year,…

Online marketing is assuming a definitive role in many marketing plans for companies. So much so that investment in this discipline and its tools has increased exponentially in the last…

Social media is a booming marketing tool, there is no doubt about that. The budgets that advertisers spend on these platforms confirm this, although one may wonder to what extent…

Brands are presented with a major challenge on behalf of Millennials. These consumers, between 18 and 34 years old, are highly appreciated by companies, given their interest in generating  Taiwan…

WhatsApp is a very powerful tool for your business. Unlike a phone call, it allows you to attend several people simultaneously and everything you say is also in writing. It…

They are one of the star content among users and companies should make use of them intensively. We are talking about moving images, about videos on the Internet, which not…

What is the real power that videobloggers have? In recent years, some users of the popular YouTube video network have become the kings of the network and the most desired…

The proliferation of mobile or portable devices with an Internet connection has led to a dispersion of the attention of our target audience. But at the same time it is…

I really don’t know if the Germans will do the same. Maybe it is only a Latin American problem. But it has happened to me a lot of times that…

It turns out that the tricks and shortcuts in content marketing yield few results. At best, some short-term joy. But in the long run, if the recipient does not perceive…

Consumers have an increasingly majority presence on the Internet, which has meant that companies and advertisers modify their marketing strategies and allocate a significant part of their budgets to invest…

The use of data is nothing new in advertising activity. These have always been at the center of the media planning process with the aim of identifying the target audience…

Buyers are increasingly interested in receiving messages, accessing videos or reading texts on interesting topics offered by their leading brands. For a supermarket or food brand to create its own…

The current technological panorama, starring mobile devices and the infinite applications that arise around them, has left us a curious snapshot: the death of traditional SMS or text messages. Something…

More than 40% of the organic web traffic received by the different economic sectors comes from mobile devices, according to a recent research carried out by RKG with data from…

To be a current brand and achieve results, we can no longer do the same things we did before. We need to differentiate ourselves and be more striking than the…

Much has been speculated about the effectiveness of content marketing. After becoming one of the star strategies of companies and advertisers last year, a trend that continues today, we now…

Are the online media shooting themselves in the foot with their latest decisions about how to serve advertising and how to drive more advertising revenue in an ever-shrinking market? The…

Today it is still very easy to find web pages that are not adapted to mobiles. For the most part, the main reason is that these websites were designed before…

It turns out that we already knew that between speaking and saying there is a huge difference, but it seems that when it comes to approaching a content strategy, the…

The day has come: the Mobileggedon, as some analysts have dubbed Google’s latest algorithm change, has already begun. The company, in a way that is not the usual in these…

The emergence and rise of the Internet and new technologies has traditionally been considered a challenge for brands and advertisers. However, they did not know to what extent their advertising…

YouTube is a great platform to interact with users and generate engagement. Being extremely visual and interactive, and with a less formal spirit, it allows you to answer complicated questions…

Measuring has become an obsession for brands and one of the issues that practically define the identity of online marketing. The good thing about the internet, brands say to themselves,…