5 Keys To Success In Life & Business After Sports
It’s no secret why athletes struggle in the transition to life after sports, but one of the most important elements is getting clarity and understanding on these five components. Because…
Should Law Firms Own and Use Multiple Domain Names?
Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL. They can find associated with their…
How To Get Creative With Law Firm Client Testimonials
There is no denying the benefits of positive client testimonials for law firms. From helping to improve search rankings. Moreover, to building authority and a powerful reputation in your field.…
How to Start a Successful Legal Blog
As we kick off another year, many in the legal industry are looking for ways to generate. More business and increase their firm’s brand penetration. One of the most cost-effective…
Why You Shouldn’t Build Your Own Website
Websites have come a long way in the past five to ten years. In addition, and more “do it yourself” options exist than ever before. While the thought of building…
Bing Places For Law Firms
When we consider a law firm’s online presence and search engine optimization. Most of our minds immediately zone in on Google. We know that Google is the be-all, end-all in…
How to Create a Content Marketing Strategy
Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out. In addition, and…
Creating a Law Firm Logo: 6 Things to Keep in Mind
All marketing efforts start at the same place: a logo. Logos are at the core of your law firm’s brand identity. As they are the first and most basic visual…
Building Your Brand with LinkedIn Marketing
Professionals and businesses are now experiencing more opportunities to build their brands on LinkedIn. What does this mean for your law firm? When done correctly, your law firm’s LinkedIn Page…
Speaking Engagements Marketing for Lawyers
There are many reasons why lawyers look for ways to contribute to their firm’s bottom line. By building their individual brands and bringing in more clients. Some lawyers are new…
Google Analytics for Beginners
While the Google search engine doesn’t share exactly how many searches are performed. It’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow…
Reviewing Last Year’s Marketing Efforts to Inform This Year’s Strategy
British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it. While this quote and its variations are usually invoked to discuss political…
Payday Loans – AdWords Ban
Google Ads (formerly AdWords) have been at play in the marketing world since 2000. Since then, there have been a number of changes to both the online environment and in…
AdWords – Cut Costs & Increase Campaign Effectiveness
Perhaps you’ve heard of industry successes and considered AdWords? Or is your business already a user of AdWords? Either way, there are changes coming with enhanced AdWords Optimised Campaigns to make. It…
Bing Ads : Your Secret Search Marketing Solution?
Bing Ads are a lot like Google Adwords, but they also offer some differences & advantages to benefit your customers or online SEM campaign. Here’s why… The one thing that…
Visual Search & SEO – So How’s The Future Looking?
Visual search is nothing new. In 2010, the Google Goggles app was launched. Allowing users to capture an image and use it to search the database for similar results. Pinterest…
Lessons from a Week on Necker Island with Richard Branson
One of the best things about being an entrepreneur is the people I get to meet. In addition, and the interesting opportunities that present themselves. There are only a few…
Four Lead Generation Tips To Fuel Your Sales Funnel Through Blogging
Lead generation is of the utmost importance for small businesses. You can achieve this simply by writing blogs that turn your site into a lead generating marketing machine. Here are…
Add to Cart: Why You Should Consider Google Shopping
Previously available in the US and across the ditch in Australia, has finally landed in New Zealand. A great opportunity for retailers and online merchants. Google Shopping is changing the…
What Is Conversion Rate Optimisation?
Optimising and advertising your site on Google is an important way to gain traffic and visibility. But that’s just the beginning of an effective digital marketing campaign. Traffic doesn’t count…
Meet Fred: Google’s Latest Suspected Algorithm Update
It’s no secret that Google likes to keep the SEO world on its toes by constantly changing its algorithm. In order to keep their search rankings and index legitimate and…
Three Ways to Thrive in the Digital Marketing Era
Growing up, we all heard the saying “don’t put all your eggs in one basket” and this lesson is reflected in the competitive. In addition, hyper-saturated world of digital marketing.…
Is Your Landing Page Attracting Authentic Conversions?
Having a landing page that successfully converts visitors into leads is one of the most effective marketing methods for B2B and B2C companies. When you have a content offer for…
Ads Attached to Extremist Content Land Google in Hot Water
A storm has surrounded Google these past few days over. Online advertisements on YouTube place next to extremist material. The inappropriate content included YouTube videos of a controversial Islamist preacher.…
Conquer Calls-to-Action with these Easy Strategies
A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a variety of ways to use Calls-to-Action, but some methods have…
Storm Clouds Over Google Reach America
Over the past two weeks, multiple companies in Europe have pulled their advertising from YouTube. The advertising boycott of YouTube broadens now, with Google experiencing trouble in the U.S. as…
How to Convert Website Visitors to Customers Using Optimised Web Forms
Web forms are at the heart of generating web conversions. They convert visitors into leads, subscribers and customers in due time. Conversions are critical for organizations but they can be…