There are many reasons why lawyers look for ways to contribute to their firm’s bottom line. By building their individual brands and bringing in more clients. Some lawyers are new to the practice of law and therefore don’t join. A firm with a portable book of business.

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Other lawyers don’t have the sales acumen needed to engage in serious. Business development efforts on their own, and other lawyers just want to make sure they keep. In addition, their jobs by becoming valued employees. Whatever the reason, lawyers often ask me for tips on effective methods of marketing and branding themselves individually. Moreover, and my response always includes the suggestion of speaking engagements marketing.

Lawyers across all practice areas and in all geographic regions can and should pitch themselves as speakers for events both inside and outside of the legal industry. I’ve written previously on how to find the right speaking engagements for your law firm. Today’s post will focus on how to make yourself a marketable speaker. In addition, and how to then use your freshly marketable persona to obtain speaking opportunities. Doing so will undoubtedly build your credibility as an expert in your areas of practice. Within the legal community, and within the broader local geographic area or areas in which you work.  Best database provider | Buy Mobile Database

How To Make Yourself a Marketable Speaker

Whether opposing counsel, a mediator, a potential new client, or a competitor. These days everyone goes online to check you out before and during their interactions with you. This is even more true for those who book speakers for events. The first thing they will do is look at your website biography. Both the firm’s website as a whole and your website biography should craft well enough so the site. In addition, shows up at the top of organic search results for your name. In addition to your law firm website, continuing legal education providers. Event organizers will also simply search for you in search engines and read what they find. Ensuring that everything they find about you online puts. In addition, your best face forward to keep you in the running for speaker. Consideration is a huge part of making yourself a marketable speaker.

Five Top Tips to Lay the Groundwork for Speaking Engagements Marketing:

  1. Claim and build out your online profiles: Google yourself and claim any and all digital citations and legal directories that list you and build them out. These include Justia, Best Lawyers, Google My Business, and more. Most online directory listings are free, and even the ones that cost money still allow you to claim them and build them out – you just can’t see all of the data stored on the backend without paying, which is okay.
  2. Start publishing content online (and offline) in your own name: If your firm allows it, you should start publishing your own content directly via your LinkedIn Profile or on a free platform like Medium about your practice Colombia Phone Number areas or a niche you want to develop in order to increase your online authority. Most people think of “publishing content” as just including text, when in reality digital content includes a variety of media, such as videos, livestreams, and podcasts. Creating meaningful and helpful content on any platform and strategically increasing its reach will help raise your individual footprint and thus put you on the radar of those looking for experts to add to their speaker rosters for upcoming events.
  3. Perfect your CV and biography: Just when you thought your resume creation days were over, I am here to tell you they’re not! You should create. And maintain an updated curriculum vitae (CV) and make sure your law firm website. Biography remains current, fleshed out, and includes obvious information. In addition, conveying that you are available for speaking opportunities.

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