Carmen Santo Personal Branding and Online Reputation Consulting. Social Media Manager of Ready4Social. Journalist… Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online When buying, consumers take into account the opinion of their peers. The survey indicates that such valuations are present in more than half of purchase decisions (53%). The study aims to know the online shopping habits of consumers in the United States. Of the participants in it, 22% usually buy online, while 33% from time to time.

Why do customers buy online? According to the survey, convenience is the main factor that leads Internet users to buy online (41%). Likewise, 21% affirm that it is easier to find interesting prices than in physical stores, while 14% value the fact of being able to access a greater range of products. Product reviews, more relevant every day According to the survey, product recommendations outweigh a good deal (53% vs. 51%). These recommendations are especially decisive for mothers. The  Norway WhatsApp Number List  latest BabyCenter report indicated that 66% of the highest income millennial moms say they actively seek feedback online when it comes to buying products for their baby. For its part, the data from the Vibrant Nation and Influence Central report reflected that 80% of women over 45 years of age, whose children have left home, take into account the online opinions of their friends and direct contacts before buying. On the other hand, the price can be decisive to prevent you from leaving the web, leaving your cart abandoned.

Thus, 37% of those surveyed decided to leave their purchase at the last minute, considering that the price was excessive. Similarly, 24% managed to find the cheapest product on another page. Another important factor when buying online is the web experience. 31% of those surveyed affirm that they take into account the quality of the page on which they found the product they were looking for, before confirming the purchase. As we can see, many factors influence online purchasing decisions, among which opinions play a determining role, although not the only one. The price may be the reason that the process does not materialize in the end, while it is essential today to provide a satisfactory online experience, which transmits confidence and meets customer expectations.

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