Bold Data

There was a time, not too long ago, when television accounted for the vast majority of advertisers’ budgets, a result of the confidence that marketers had in this medium. However,…

The rise and scope of mobile devices, added to the consumption that Internet users make of social networks, have caused brands to invest more and more advertising in online video.…

Online videos have become an increasingly important part of brand strategy. Consumers are consuming more and more this content and videos are also invading every medium and every space, making…

The programmatic surname is becoming more and more common when talking about advertising and especially when talking about Internet advertising. Brands are increasingly betting on these tools to serve their…

Reaching the consumer is increasingly difficult. More and more brands are trying to convince them of something, more and more communication channels and more and more stimuli that citizens come…

It turns out that content marketing is a discipline that, in addition to getting new customers, serves much more. In recent years we have found that content is a determining…

Content marketing has become one of the new weapons that companies can turn to and one of the media’s favorite tools in their race to find new sources of income.…

Ten years ago the marketing manager was talking about the market and everyone knew what he was talking about. But the concept has undergone a fabulous transformation under the protection…

Millennials are all the rage, and there are even those who say that so much obsession with young people is causing other age groups to be neglected. But what is…

Understanding the operation of the bidding model, RTB (Real Time Bidding) and knowing the advantages of the programmatic business model is one of the current challenges for advertisers to increase…

Videos are becoming an essential tool in both content marketing strategy and ad campaigns themselves. Thus, 60% of agencies consider that online video ads are already more effective than those…

Methodical, stealthy, mercenaries and experts in martial arts. What does this have to do with big data, warm data and metrics within events? More than you imagine .. We go…

Data has become the cornerstone of many company movements when it comes to brand and product positioning. Data and its analysis have become a fundamental question to design products, to…

It is well known that the Internet is a communication channel that works. Not only does it work but in terms of investment in advertising it is already second after…

Now that we Spaniards spend more than 6 hours a day on the Internet, either through mobile phones or computers, it is clear why content marketing can become one of…

One of the great concerns of brands, now that they are entering fully into content marketing, is getting consumers to access the content they are generating and read it. After…

Brands increasingly trust the credibility of influencers: after all, getting certain bloggers, youtubers or digital journalists to talk about the brand in question adds value to the activity and products,…

Although it is somewhat disturbing for consumers that what they have just searched for on the Internet becomes an ad that appears everywhere, it is clear that retargeting works, and…

Until very recently, when we said Internet we thought of a computer, and even now, when we know that consumers connect with a brand through five different devices (on average),…

Every brand would pay to have a magic crystal ball that would truly and flawlessly tell them what will happen in the imminent future. Knowing what the trends will be…

Videos on YouTube will now become direct showcases for e-commerce. The video platform has just presented a new functionality that puts it to compete with the latest movements in s-commerce…

Google has previously pointed out that the existence of a subscription system for YouTube was a possibility. The company was already considering the idea of ​​offering a payment system to…

Digital marketing increases its importance year after year, and we can not only see it in the part of the budget that is allocated to this item (77% of companies…

These are some of the main conclusions of the study “AdReaction: Video Creative in a Digital World” presented by Millward Brown, which examines the consumption of multiscreen video of more…

On average we read and send more than 80 emails a day, we look at our mobile more than 110 times and we are bombarded with more than 5000 advertisements.…

Content marketing has become that key tool that everyone sings their praises about. It provides added value to the user, it is not particularly expensive, and it also works: it…

Videos are in fashion, but not for reasons of chance. There are many studies that have corroborated that the future of content marketing is through videos, that marketers consider that…