customers, and to  . In this objective, our comprehensive Impulse ecommerce service is your best ally.. Our technology-based solutions put the consumer at the center of the shopping experience, thanks to our omnichannel approach. In this process, we have helped many leading brands scale their businesses . We invite you to schedule a free growth session with us . And, if you want to know in detail about other Trends Ecommerce Day 2022 presentations, we invite you to do so at this link .

something that, in one way or another, is going to trigger a decision and generate a purchase,” explains Gerardo Carrión. Live Shopping got its start in China with the launch of Alibaba’s Taobao Live in 2015. By 2018, it had already generated $15 million in sales, bringing with it a 400% year-on-year growth. Last year, Live shopping represented 20% of the entire Chinese market connected to ecommerce. Live Shopping Opportunities The opportunities of Live Shopping

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According to the expert, the figures are encouraging since more than 14% of North Americans are interested in Live Shopping and it is projected that by 2024 it will generate sales Kuwait Phone Number quivalent to 35 billion dollars. In addition, on average 70% of consumers in Europe are interested in Shop Entertainment and close to 40% of North Americans consider that the use of Live Shopping is mainly due to the possibility of  live broadcasts. Likewise, in Brazil, more than 88% declare that there is an intention to participate in Live Commerce sessions in the future.


In that sense, there is a great opportunity for growth in the use of this type of shopping experience. To do this, Gerardo shares some success stories obtained among his clients: Grupo Éxito is one of Colombia and considered Live Shopping as a new way to exploit its online channel. In a single live stream they generated over $8,000, a significant number compared to the average sales, and attracted traffic in excess of 5,000 viewers. Tech giant Samsung increased its sales by 385% during a broadcast. They mentioned that the Live Shopping became a perfect balance of

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covering technical questions from customers and being able to show their offers to connected viewers. Xiaomi Mexico also had a case of success as they increased their income by 500% compared to a previous event. In their live broadcast, they generated more than 1,000 orders and had an average ticket of $287 dollars. What can Live Shopping do for businesses? 1. Broadcast and sell Live Shopping offers a maximum experience to customers through a session with several viewers who

can interact with the brand. In addition, it opens the possibilities to carry out personalized actions such as offering a personal shopper. Either will generate a great experience and a very good conversion rate. 2. Build interaction with the public While the broadcast is taking place, it is important not to neglect the interaction. For example, you can go deploying some surveys, chats. These actions will allow you to find powerful insights. 3. Improve add-to-cart rate and conversion rate The

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