It is a fact. The video has become fashionable. The consumption figures for these contents are very high and the brands are like crazy with this type of content. If consumers are there, if they like to watch videos online, brands, of course, also want to be on those media. Video has therefore become a demanded product, a product that everyone wants to be associated with, but nevertheless, it is not a product that has weight by itself. This is: it is not worth just making videos. You have to do them well. And you have to know how the market works.

No one would hesitate, for example, when deciding whether to associate (or not) with written content that has few visits and very low online visibility. One of the first elements that is requested when establishing the interest or not of a content when you are thinking of using it as a platform to publicize a brand or to position it is that of the audience of that content. This how many people see it? That is the implicit question. Because yes, the content has to have certain characteristics. And obviously the content has to have a certain quality. And possibly the content has to be on a certain topic. But above all, the content has to have an audience.

At the end of the day, you cannot sell the motorcycle of audiovisual work when it has little impact. Making videos is very good, having a wide range of audiovisual content too, but the most important thing is, in the  Finland phone number list  end, having viewers who are watching that content. Videos, like any other type of message, need a receiver in order to succeed. Or to really make sense.

Furthermore, online videos and their success or failure are easily measurable. In fact, you just have to look at the statistics of reproductions (which in the case of online video are usually those of YouTube and therefore something completely public and easily verifiable) to understand how successful a content may or may not be having. It is useless to sell the motorcycle of which a huge effort is being made on video if afterwards you go to the reproductions counter and it is seen that only 12 people have seen that video.

To think that there are many media that sell us the panacea that their videos have a great impact when in reality their reproductions barely reach a hundred reproductions, there may be several reasons why these video contents are failing and are not getting to reach your potential audience. The first – and the most obvious – is that you are producing content that does not interest anyone. What do Internet users want to see online? The answers are varied. Consumers want to see many things on the internet and many types of videos are willing to consume, but, in general, they ask for certain basic conditions. It is essential that the video has a certain quality to pass the first barrier of entry (why should I watch your video if the quality is so terrible?).

And, in addition, the content has to be interesting. This is the main reason why possibly all those videos made by the company in their video strategy (with which they hoped to achieve eternal glory online, forecast up or forecast down) is not being seen by anyone. The offer of audiovisual content on the internet is very wide, very careful and very varied. The consumer can find practically anything online and does not have to work hard to find it. Next to your video there is not one but possibly a thousand that can steal the viewer’s attention and take it away with one click.

Therefore, it is not worth at all to make videos by weight. It is not worth recording anything you can think of. And it is not worth putting anything in a video because, as it is a video, you will already be doomed to success. The video content strategy must be as careful as the content strategy in general. As in any other medium, you have to think about what interests the consumer and establish guidelines to offer it. You have to work it, so to speak.


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