In conventional sales, face-to-face with the client allows us to work on empathy through non-verbal communication, which allows us to support our oral communication, by smiling, nodding, gesturing with the hands, etc … You can control the context in which this communication takes place at the point of sale, the music, the smell, the arrangement of the products or services and the decoration itself, are designed to favor this process. And none of this guarantees a sale. Communication with the client is always complicated. Let us also bear in mind that most purchase decisions are not made rationally, on the contrary, we appeal to emotions to buy, and we resort to rational arguments to justify that purchase. In the digital realm, the setting in which communication takes place is limited. When it comes to sensory marketing, we only have sight and hearing. With this scenario, how to make the content of our website stand out? How to unleash the sales process in the mind of the user? Activating the mirror neurons of your users Mirror neurons are responsible for returning the smile to the stranger who in turn has smiled at you, for no apparent reason, when he crossed paths with you.

They are that – “oh, what a hurt” – that we think when we see another take a good hit, or that – “mmmum, that good” – when we see another enjoy a hamburger. They function as if the subject were doing the action he or she observes or thinks in the first person, understanding the emotions and feelings of the other. They are so sensitive that the mere mental representation of the situation causes the mirror neurons to react. Why not use them to focus your content strategy? A good content marketing strategy  Netherlands WhatsApp Number List  is more than writing the complete description of our product or service without spelling mistakes. Let’s imagine a product to listen to the baby’s heartbeat in the womb. Do you think the potential buyer only wants to read the necessary technical description to decide to buy? Or, perhaps they would be more motivated if the text lends itself to imagining the tenderness and tranquility of listening to the future baby’s heartbeat whenever they want? It is about making the user react, seeking to transmit messages that promote trust and satisfaction , through what those mirror neurons do best:Imitation: Show others enjoying your service / product. Make him see the benefit in the first person for him.

They try to imagine the change (for the better) that having it will mean. Empathy: Solve your doubts. Get closer to their problems and fears. Tell testimonials and positive experiences related to the product, service or brand. Texts can be much more than words They can tell stories that illustrate the values ​​of the brand, that convince and persuade the customer to identify with them . It is about content having consistency, while still transmitting similar feelings to the client. Choosing the right words and expressions helps to convey the concepts. The words also have different connotations, which influence the state of the receiver. Tone and vocabulary are important as they reinforce or deflate the content of the text. Avoid indoctrinating or imposing the idea, seeking to suggest and invite the user to reach the same conclusion on their own . For example, we will not consume a brand of cava that tells us when to drink its product, but one that suggests that its sparkling drink has been present in all Christmas celebrations, forever.

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