Brands are presented with a major challenge on behalf of Millennials. These consumers, between 18 and 34 years old, are highly appreciated by companies, given their interest in generating Taiwan phone number list purchases and the methods they use to do so, placing new technologies at the forefront of them. However, companies and advertisers must be clear about their strategies before wanting to access them and transform them into their customers, as it is not going to be exactly an easy task.
Specifically, content marketing aimed at Taiwan phone number list Millennials is likely to become an advertising strategy that will fail if it is not carried out effectively, for which it requires planning and knowledge to the fingertips of the behavior of this type of user. And despite the fact that this type of content is personal, fun, intelligent and, fundamentally, useful when it comes to influencing brand loyalty and purchasing behavior, it is not interesting enough for this type of consumer.
This is the main conclusion reached by a report by the specialized content marketing platform NewsCred, which surveyed more than 500 young Millennials in the United States about their opinions and evaluations regarding this advertising strategy. In this sense, the results could not be more significant. And it is that 62% of the responses of consumers Taiwan phone number list argued that online content determines loyalty to a brand. But with one caveat: only a third of those questioned confirmed that they found the brand’s content posts helpful.
These statements from Millennial customers are significant in the sense that they highlight the high degree of demand of consumers with respect to brands, since although they do not oppose receiving digital content from them, they ask them to find it useful. for your daily or professional life, making valid the saying “quality before quantity”.
For NewsCred, the results of the survey show the extent to which Millennial consumers have learned to “completely” ignore content that does not provide them with anything in their life, especially when it comes to an age group that is notably exposed to marketing by content , receiving more than 5,000 communications from brands a day, they estimate from this company.
What’s more, 30% of those surveyed said they had refused to read content posted by companies in the past year. Although the brands have not lost everything since 64% of the Millennials Taiwan phone number list analyzed reacted positively to the content they did access, indicating that they had found it useful. In fact, the survey has found that 31% of the analyzed consumers are likely to buy a product or service if previously the advertiser provided useful and interesting content, which contributed something in terms of teaching.
But the good news for brands does not end there, since only 12% of those surveyed declared that the online content of the companies they had accessed had been a fraud, and 60% confirmed that they were willing to share the Brand content if you consider it to be useful and interesting to users.
These results indicate that Millennial consumers are configured as a difficult type of client when it comes to marketing content, since they are increasingly demanding with respect to the messages that reach them. Although the content is useful to gain their trust, loyalty and participation in the purchase processes, it is necessary that brands first know that they must know the interests and individual needs of this type of audience.
In fact, as they maintain from NewsCred, the content to be effective and can improve the business results of the brands must be adapted to the age of the recipient (one out of every two consumers of this type confirms this data). Secondly, it must attend to the location of the client (56% are favorable about it) and as a third feature, it stands out that it must respond to the cultural interests of the audience (63% of those surveyed estimate it).
Finally, brands should not pretend that content marketing will be especially viral if it is aimed at this type of customer, since publications cause a very small impact on the audience, according to this analysis. Specifically, only 26% of those surveyed said that they favored the brands that their friends had recommended to them and only 30% acknowledged having shared them in the last twelve months.