Pure SEO is fortunate to have many connections in business and marketing who are doing interesting and innovative things. Continuing with our interview series, we reached out to two highly successful Kiwi entrepreneurs – Josh Comrie and Seeby Woodhouse – to learn a bit more about their motivations, inspirations and predictions.


Josh Comrie

Josh Comrie began his entrepreneurial pursuits by establishing what has become NZ’s leading ICT recruitment brand, Potentia, in 2004. A few years later he started Aspire Executive Search. Most recently he co-founded Ambit AI, where he is currently the CEO. Josh was the recipient of the AUT Excellence in Business Support Award in 2014, a Seek SARA legend in 2011, 2012 and 2013, and the CIO Excellence in IT Winner in 2011. He was also a Deloitte/Unlimited Fast50 Winner in 2007 and 2008.


1. What excites you most about digital marketing?

People now rely on their smartphones. If you’re dubious, recall the last time you were without your phone. It’s anxiety inducing. So, with a device that is looked at, on average, 200 times per day, smart digital marketers have the ability to personally and instantly connect with their customers. In the past, until literally today, the closest we got to this level of personalised marketing was a letter!


2. What do you think is the most important thing a business can do to generate online sales or leads?

If online sales/marketing/lead gen is not discussed as a part Norway Phone Number of business strategy, you’re missing the boat. This isn’t a ‘marketing thing’, but rather a whole of business opportunity. The board of a company needs to take notice and care about how they can drive their business online.


3. What does a typical work day look like for you?

I’m told I have a “portfolio life”. I’m CEO of a fast growing startup we’re all about conversational AI), I’m an active investor in startups (19 now), I serve on a few boards and have a bunch of commercial/industrial properties. So, I’m busy. The only way I can get it all done is to chunk my day. That means 4-6 hours per day on Ambit, then 1-2 hours on each other key aspect. I meet a lot of people – either selling or assessing opportunities, writing a bit, speaking at events, or hiring and managing. I then make sure I leave time every day for meditating and exercise.


4. What motivates you to get out of bed in the morning?

The knowledge that if I don’t, the day after will be hell! Seriously, my personal purpose is “to connect and enrich”. I love the great majority of what I do, and nearly all of it revolves around making people’s lives a wee bit better. That excites me. Plus I love winning.

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5. Who inspires you?

Elon Musk. Seriously – you already know he’s cool. But his single driving purpose is “To give humanity a future”. And he’s actually doing it. Wow.


6. Which three items could you not live without?

Protein. My brain. Stig (my English pointer).


7. How would you describe yourself in five words?

Driven. Focused. Engaging. Amusing. And hopefully, fun.

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