More and more publications of common people who use, or carry products of well-known brands. Who are they? What do brands earn? Welcome to Influencer Marketing. It is not just a trend, in 2016 it will be strategic, so they will delve into the keys of what Influencer Marketing is, what are its advantages, how can you adapt it to your business, how to choose the right influencer, how to plan an Influencer Marketing campaign, and how to get the most out of it. better profit, it will be vital for your brand. Let’s see it step by step:
How relevant is Influencer Marketing? According to Nielsen’s 2015 Global Trust in Advertising Report, 83% of consumers fully trust the recommendations of friends and family, and 66% say they trust the opinions that other users post online. But there are people who have earned the trust of their followers and built a community that has allowed them to go from “user” to “Influencer”.
What is the difference between an influencer and a celebrity? The France Phone Number List celebrities were always a “holy grail” for brands, its powerful and because they were seen as opinion leaders. But over the years and the increase in advertising in all media, the consumer understood that celebrities marry many brands and constantly change their minds.
For brands, the appearance of influencers represents an opportunity to reach their audience in a more organic and less aggressive way through a channel that they really trust. What advantages does Influencer Marketing bring to my business? It is native advertising. Native Advertising consists of creating content in association with a medium, which is not perceived as invasive advertising, such as banners, but which interacts in a natural way.
It is a growing technique. Just as one of the characteristics of influencers is to be early adopters, which gives them advantages and authority in the topics in which they specialize, in the same way, brands that join the trends before have their benefits.
Improve your reputation. When an influencer speaks well of your brand, they are not only validating the quality of your product or service, but they are also legitimizing your strategy to reach out to consumers. Greater loyalty and conversion. According to Dedicated Media, the purchase intention expressed by users is 36% higher when it comes to native advertising, and that’s just the tip of the iceberg for conversion rates in Influencer Marketing.
Improve your SEO. According to The Social Media Revolution when searching for the 20 biggest brands in the world, 25% of the results belong to user-generated content. When the marketing strategy consists of generating content by influencers, people echo it and the more they mention you, the more relevant you will be to the search engine.