The newsrooms are fed up, and the readers want a return to quality, to a monetization that does not take them for idiots by pushing them to equip themselves with ad blockers or to refer to platforms where the information is less reliable, but more enjoyable navigation. Only to convince the editors, it is necessary to show that one can find sources of income elsewhere or otherwise. So that’s my second point: it’s becoming obvious that you have to adapt monetization strategies according to the profile of the readers. A visitor who read an article 6 months ago brought by.

But we must not forget the B2B market

Apple’s News widget does not have the same value as another who comes 4 times a day to read 3 articles because Vietnam Phone Number he subscribes to the newsletter. It doesn’t make sense to want to monetize them in the same way. In this dynamic paywalls are a valuable tool because they make it possible to maximize the revenue generated per user (the famous ARPU): revenue related to advertising, subscription, fee-for-service purchases events etc. Finally there are all the diversification strategies that are on the rise and for good reason: they bring in cash. We are of course thinking of the development of events podcasts and derivative products.

Which is extremely buoyant for titles with high-added value

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Resale of content supply of data supply of technologies brand licenses service partnerships etc. Credit Getty VectorHot Do you think Bold Data that the future of the online press depends, on the reader’s side on subscriptions or on the media’s ability to charge their audience for accessing information. Making readers pay for information is obviously on everyone’s lips, and all strategies now. The paywall is a tool to convert readers into subscribers but it is not the reason why readers subscribe to a medium and cannot be considered in itself as a strategy.

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