Online videos are becoming more and more important. They are for advertising on the network, they are as content that everyone wants to consume and companies strive to create and they are also as a method to know what has been bought and what should be bought. The web is full of tutorials made by individuals, in which strangers increasingly trust to know what they are going to find. These videos are increasingly important when making purchasing decisions and consumers have them more and more present when they choose one or another product.

In general, consumer reviews about products are very influential when closing purchase processes. A study by Offers.com pointed out that 53% of consumers are carried away by the opinions that other users have published to buy or not a product and another one from Ipsos concluded that the content in the form of an opinion is the most trusted and results more credible to buyers. This works on both the positive and negative sides. Bad reviews on the internet can destroy the buyer’s interest in a specific product: 86% of consumers, according to a study by Dimensional Research, are influenced by them.

In the event that the reviews are on video, the opinions receive an additional layer of credibility. It is easier for the consumer to believe what he sees, since the general idea is that the eyes are not deceiving. In fact, according to an Invodo study, half of consumers trust video reviews and look for them specifically, especially when they are going to buy a high-cost  Nepal WhatsApp Number List  product, such as high-end appliances or new technology products. The fact that you can see what is being said, together with the fact that you can see who is saying it (and that person is someone from an anonymous input), makes the opinion have a certain seal of guarantee of veracity.

In fact, the videos on YouTube are already one more factor to take into account to know what the consumer will buy. An analysis of the Walker Sands situation confirmed what many suspected: buyers not only watch these videos but also consider them. One in two has been influenced by a YouTube video to buy or not a product. YouTube is also the favorite platform for Internet users to upload their product videos: 60% choose the Google video network for this.

But the power of video reviews and product videos is not something that should be left alone in the hands of anonymous consumers who upload their opinions to YouTube. It is also important that the company itself generates videos and makes its own audiovisual strategy. According to an Animoto study, three-quarters of consumers are more open to making a purchase after seeing a video of the product.

Video affects not only purchasing decisions but also the consumer’s perception of the company. 77% consider that a company that makes videos of its products is more committed to its customers than one that does not, and 71% believe that it creates a positive image. Half of consumers, according to the study, trust a company that produces videos of its products more.

These contents are also a way to position the product and the brand and help conversion. Videos rank very well in internet search results. Google incorporates information from its other products, such as Google News or YouTube, in the first positions, so positioning a video well in the latter is almost a guarantee of ending up well positioned in searches as well.

Video is also very important within the brand’s own online store or corporate page. Many companies are beginning to include the videos that circulate on the net or the videos that they produce themselves with the product description. They do it from the big ones of electronic commerce to the smallest ones. Also including links to reviews that have appeared on the internet also helps to create that climate of trust in the product and more and more companies are doing it.

The videos can function as a tool to give instructions on how to use a specific product to so that the consumer can see it better. This is what happens, for example, in Asos. The online fashion giant incorporates varied photos of its products, covering all possible angles, but also uploads a short video in which a model can be seen walking with the piece of clothing in question. For the consumer, it is a way of knowing what the product really is like, since clothing is not exactly the same when seen and in motion. The video gives confidence and helps to decide in the purchase process.

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