Our recent B2B Content Marketing research compared the practices of self-described effective content Germany Phone Number marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers Germany Phone Number who use content marketing have an issue with executive buy-in, but almost a quarter of less effective marketers cite this as a challenge. So what can a marketer do to educate and justify to their executive team the value of content marketing? In our new series of posts, our CMI contributors will provide you with insights and examples to help you make the case for content marketing in your organization.
Content Marketing Research
First up, they answer the question, “Content marketing can be a new way of thinking for Germany Phone Number some marketing teams. How would you explain the value of content marketing to a manager or executive who is primarily Germany Phone Number familiar with traditional advertising approaches?” Content marketing is thinking about the target audience’s needs first. Even hide-bound execs must instinctively feel this is a good Germany Phone Number thing. But the real proof, of course, is in the pudding. Show them the data from a content marketing campaign versus a typical product-driven campaign. Then stand back. – Doug Kessler
They Answer the Question Germany Phone Number
More than anything, marketers want to engage with customers. Together with one of the disadvantages of. Germany Phone Number traditional advertising was the one-way aspect of. The conversation: sales was one of your only measurements to see if engagement was really happening. Of course with content Germany Phone Numbers marketing, you can have a two-way conversation with your customers and use varied tools to measure engagement. Watching your customers interact with your brand makes social media and content marketing fun and exciting. And, if you see that you’re not getting the results you want, you can. As well as quickly change track without a major investment of printing, ad space and production costs. Ahava Leibtag . The value of content marketing lies in the engagement between the customer and your company.