The day has come: the Mobileggedon, as some analysts have dubbed Google’s latest algorithm change, has already begun. The company, in a way that is not the usual in these cases, had set a date for the modification of the algorithm and had announced its intentions. The update would be applied on April 21, that is, yesterday, and would focus on rewarding sites that have adapted their web to mobile devices (50% of searches are already carried out from those terminals, so mobile is increasingly important) and in punishing, causing them to fall apart in the search results, those who have not yet adjusted to this new reality.
The countdown was therefore present and, given that the list of tasks to be accomplished was practically public (Google had said many things and joining from here and there some guides could be established), it was expected that many would be the websites that would adapt to this new reality and that they modify or adjust their design to be prepared for the new demands of Google. The day has come, the changes have been imposed and the time has come to see what the brands have done.
The starting point was not entirely optimistic. Many websites have been adapting in recent years to the demands of mobile devices, although not a few have been left as waiting (or have opted for other means Romania Phone Number List to reach consumers from mobile terminals) and that don’t actually meet Google’s requirements. The data in the media or on the websites of large companies show divergent realities. Not everyone was ready for the change.
On the day after the update, it is possible to take stock of what was done starting from that reality and adapting to the new one imposed by Google. Google itself has taken advantage of the day of changes to publish an update on its search blog with a few data about the mobile market and what companies have done. To begin with, he recalled a study that indicates that 74% of Internet users would go back to a site that is mobile-friendly.
What effect has Google’s warning had? According to the data of the sought, in the two months that have elapsed since they made the announcement of their imminent change, they have seen how the number of sites that are adapted to mobile devices grew by 4.7%. The forecasts are, they point out, that the figure will grow even more in the following months.
“The good news is that it doesn’t have to be expensive or time-consuming: it can be as simple as tweaking the features of the site or choosing a new design that you like,” explains Cody Kwok, principal engineer at Google, on the Google blog. software. “Even if you go for a complete redesign, a small business website with 10 or 20 pages can be completed in about a day,” he notes.
The update will not have a ban effect. In other words, Google will not really remove from search results those who do not fit the sizes of mobile terminals. The search engine will place them on more advanced pages of the results list (which is, in the end, a kind of condemnation: consumers do not usually go beyond the first results). Likewise, the changes, as explained in a post on their blog for webmasters, will only affect the results in mobile search (but, remember, according to Google they are 50% of searches and according to other studies more or less 60%) and they will not affect entire sites but will be a page-by-page analysis.
On the other hand, this time it is not worth thinking that since all Google algorithm changes affect sites in English first, there is no need to worry yet about what might happen to a website that is in another language. Google has already made it clear that this update affects all languages.
How the situation can be patched
It cannot be said that Google has not warned of what was coming, but even so there are still certain tricks to improve the situation and ensure that the results are not as dire as they could be. As an SEO expert explains, companies can quickly patch their websites by improving readability (and eliminating the need to zoom in order to read), optimizing the suitability of the site to different screens and placing larger buttons (one of the things that Google penalizes is that the different elements are too close together and therefore ends up clicking on elements by mistake).