Millennials, or the millennial generation, is the most active and interesting market niche for companies today. These are the consumers of the present, a new generation of adults who have marked differences from their predecessors. 2014 has been a year of consolidation of habits and trends, where the technological revolution has normalized in our day to day; which we can especially appreciate in the generations that have grown up with it, as is the case of Millennials. Hence, this year we have been able to see significant changes in their behavior habits, preferences and expectations regarding brands and the way they communicate. Here we collect the most significant changes, and premises that will mark the relationship in the next year that awaits us:The online video loses them. A predilection that is especially evident in the case of men. According to Nielsen, they spend an average of 2 hours and 15 minutes a week playing videos on the internet.
A time that they have inevitably subtracted from traditional television, to which they dedicate 20 hours a week, compared to 28 hours for generation X. Regarding the content that captures their attention the most, we find videos related to fun, entertainment and useful information; as the 3 requirements that most attract them. They still show interest in mainstream media. Of course, in its online version. ComScore data shows that a third of their mobile traffic porch from these users; while they represent 61% of Vice, and more than half of the BuzzFeed audience. They are socially engaged, and they opt for responsible brands. They are up to 3 times more willing to buy clothes from those brands with a social conscience, rather than luxury brands. 40% of them are willing to pay more for a garment, if your brand shows that it works to take care of the environment. They are socially engaged, and they opt for responsible brands.
They are up to 3 times more willing to buy clothes from those brands with a social conscience, rather than luxury brands. 40% of them are willing to pay more for a garment, if your brand shows that it works to take care of the environment. They enjoy shopping online, especially from their smartphone. Mobile devices are just another extension of your body. The generation of Millennials no longer shop without their mobile . They are the first generation of consumers who have grown up with these Bosnia and Herzegovina WhatsApp Number List smart terminals in hand. 87% of them always carry their smartphone with them. Hence, they have internalized that need to access information from any time and place, while their familiarity with technology means that buying from these terminals is not a problem. They are 2.0 beings. For them, they constitute a regular channel of communication, through which, in addition, they hope to be able to connect with brands. Only Facebook has 47 million unique users between 18 and 34 years. 84% become a fan of a brand to show their support; a reason that moves them more than the need to receive their updates (83%) or to benefit from offers and discounts. What must brands do to win them over? To conquer the Millennials, it is no longer enough with the corporate discourse focused on the benefits of the brand. The scene has varied from the protagonist, and has to give way to the target audience as the center of the story .
Thus, these young people constitute a more egocentric generation than the previous ones. They need to feel that the brand understands them, cares about them and offers them solutions tailored to their interests. Millennials have access to unprecedented information, in their hands they have the ability to make themselves heard, and they have a purchasing power and socioeconomic status that allows them to demand, and maintain high expectations about what the brand should offer them. They like to be seduced, and they expect to be surprised. All this without forgetting the complex economic situation that they have suffered, which has decisively influenced their behavior, turning them into a certainly complex generation.