Video is one of the hot spots on the internet: Internet users are increasingly interested in this type of content, online media are increasingly concerned about offering it to them and brands have seen the potential of these media to get their messages across. In just two years, for example, the consumption of online video on mobile devices has grown by 400% and, although mobiles have the most spectacular figures, the consumption of this content from the desktop has also risen.

But although more and more videos are being watched and brands are more and more interested in them, the boom in video consumption does not necessarily mean that all the ads associated with them  Albania WhatsApp Number List are seen. The media have made it a priority for consumers to see these ads (after all, they are the ads that brands seem willing to pay well for) and have been filled with annoying practices that worsen the user experience. From autoplay videos to advertisements that accumulate at the beginning of a video that is then very short-lived, rather abusive practices hit different sticks.

And despite this, video ads are seen to a fairly limited extent by consumers. Only 6% of Internet users stoically put up with all the ads that appear before the videos on the internet and the numbers of those    Albania WhatsApp Number List   who see and interact with the video ads are quite poor. Considering that what a video needs to capture the consumer’s attention is only 10 seconds, these figures are not very encouraging.

The list of tips to improve these results ranges from using the practices that do succeed to reading more carefully and in more depth the analytics associated with video content. Among the forecasts of what will happen in 2015 in video marketing was the appearance of better analysis tools and, almost on schedule, Google has announced an improvement in them. The search engine will now tell advertisers when the video ads they run on their ad network are seen.

The company has just announced the change at CES, the new technology fair that is being held in Las Vegas, as also stated in the service’s corporate blog. Google will incorporate into the tools that show results about the execution of the campaigns information about the visibility of the videos, which, as it explains, means that it will provide data on when and when the videos are not seen. “When it comes to impact, being seen isn’t just important, it’s critical,” Neal Mohan, vice president, display and video ads, blogged. And when is a video ad considered to have actually been viewed? The tool will only consider an ad seen when it has played at least halfway or has been on screen for two seconds or more.

The firm will begin offering this information immediately associated with its advertising solutions and will soon include it on YouTube as well. Google’s plans are not just to offer data on viewing but are somewhat more ambitious in terms of consumption or not of video ads. Google has advanced that among its plans is also to allow to know if the video ads are reproduced and heard: by the end of the year they hope to incorporate data on audibility into their tools. Taking into account that one of the practices of Internet users is to let the ads run while they do something else (taking the volume away from them so that they do not disturb), the tool has its appeal.

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