Acquire specialized knowledge to manage the digital marketing of your organization. Few consumers are willing to pay to access the internet without their experience being affected by a flood of advertisements. A British study recently pointed out that 97% of Internet users were not willing to pay to remove the ads, despite the fact that the rate ranges mentioned in the survey were very close to those who already paid to hold the content on other media, such as television. But in the face of this limited interest in paying to get rid of advertising, there are certain factors that perhaps do make the subscription model more relevant in the long run. On the one hand, there is the fact that the Internet is becoming more and more a focus of annoying and intrusive advertising , which does not achieve its objectives (no more clicks on the ads) and which is powerfully irritating for the user. On the other, the media have begun to notice that excesses work in a less positive way than they believed. The ads have been devalued by excess (that nobody really processes) and some media have begun to defend a strategy of less is more . Is that the path to minimization and disappearance of ads? Google, the giant behind the explosion of online advertising (thanks to the fact that it is responsible for the emergence of low-cost advertising services), has presented a new advertising product that is very much in line with this new Willingness of a certain asceticism and to convince the user that what he consumes has a cost. The company has presented Contributor, a service that allows Internet users to pay a monthly fee (not very high: between 1 and 3 dollars) and, in return, removes the ads from the web.

The idea is, for the moment, something rather experimental. In fact, the program’s corporate website defines it as “an experiment on additional ways to make the web profitable.” The mode of use is very simple and is an improved formula of what some tools that block the view of ads on the internet already allow. The Internet user decides how much he wants to pay for using Contributor and, once registered, when he visits the sites that are associated with the solution, he will see, instead of the advertisements, a  Estonia WhatsApp Number List    gray box where the banner should be where You can read ‘thank you’. Profit sharing The revenue generated through Contributor will not go solely to Google. The system will distribute the fees paid by its users with the sites affiliated with the service. At the moment, the participating websites are only a few, although of those that have a lot of traffic. The Onion, Mashable, WikiHow, Urban Dictionary, ScienceDaily and Imgur are the ones who have released Contributor. The media list could grow (there is mail on the website of the service that allows contact the company to ask them to enter the program), although as has remembered a spokeswoman for the firm AdAge this is mostly “an experiment” . Consumers who want to participate in the program (and pay not to see ads on these sites) will have to join the waiting list that is already being created and will receive an invitation as soon as possible. Why and for what? Taking into account that a very important part of Google’s figures come from the sale of ads on third-party sites, it is somewhat surprising that the firm has made this move, at least a priori. But Google, of course, has its reasons.

The cost per click of Google ads shows a decreasing trend, which means that in order to achieve the same revenue figures in a more or less medium term, it is necessary to have higher click-through figures. But the truth is that if the price of the ads falls, not less happens with the rate of visits: Internet users make fewer and fewer clicks on ads, including those from Adsense. In fact, in general, consumers see less and less online banners. Added to this is the increased concern of the media about how they could find alternative sources of income to advertising. The mass media are suffering, in a generalized way, an economic crisis and must face a complex situation. Many have been betting on subscription models, although with different luck. And, perhaps, the model that Google proposes right now is, as they point out in the analysis that they dedicate to it in Wiredsomething that comes too late and is too unambitious. Consumers are, in fact, more than used to accessing content without paying, and many of them do so without advertising. Adblock ultimately does not do less than what Contributor proposes, although it does not limit the number of media in which it can be applied and, above all, it does not cost consumers anything.

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