While the Google search engine doesn’t share exactly how many searches are performed. It’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years.


In addition, the company has developed tools to help companies and business owners. Better understand their own website traffic. Google now provides a complete suite of free tools that allows. You to track how users find and interact with your website. In addition, including the most well-known component, Google Analytics.

Much like its name suggests, Google Analytics allows a user to analyze their website’s data in an interactive platform and track trends and performance over time. Google collects a lot of information, so what does all of it mean and how can it be used to better inform your marketing decisions? Diving in head first to Google Analytics can be daunting.

Four Categories of Data

Google breaks down its tracked website metrics into four main categories: audience, acquisition, behavior, and conversions. In essence, Google gathers information about the people visiting your website and then breaks it down so you can better understand the data from different perspectives. It’s easiest to see this information as a flowchart:


  • Audience: WHO is visiting your website? This includes the number of users who visit your website, what type of device they used (e.g., desktop, mobile phone, or tablet), where they live, their age and gender, etc.
  • Acquisition: WHERE did this visiting audience come from? Users can find their way to your website via a lot of different methods. For example, they can type your URL directly into a website browser, they can use a search engine to find your law firm by name or through relevant keywords.
  • Behavior: WHAT did users do once they arrived to your website Chile Phone Number? Here you can find out what content is resonating with users, what pages are earning the most traffic, and how users are navigating through your website.  Best database provider | Buy Mobile Database
  • Conversions: HOW MANY website visitors did something important? This section allows you to set up goals that are meaningful to you, like when a website visitor submits a contact form or clicks-to-call your law firm’s phone number from a mobile device.

In order to more easily break down the terminology used, we’ll use John and Jane as two Internet surfers who come across your website to better illustrate how to interpret the data – focusing primarily on the two categories that provide the majority of raw data: audience and acquisition.


The audience overview provides you with much of the relevant raw data. You will need to track the WHO portion of traffic to your traffic.

  1. Users: The exact number of users who arrive at your website during the specified timeframe. Let’s say you are looking at data for a single day. If both John and Jane (and only John and Jane) visit your website, then you would have two unique users.
  2. New Users: These are users who have never visited your website before. Let’s say John visited your website last month, but Jane has never been to your website before. Then you would have two total users and one new user.
  3. Pageviews: Much like it sounds, this is the total number of individual webpages viewed. Let’s say John visited the (1) homepage and the (2) contact page. Jane visited the (1) homepage, (2) one of the attorney biography pages, and (3) a blog post. The total pageviews across both users would be five.

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