Google doesn’t want to waste our time, so it’s making changes to the way. It handles the tracking parameters connected to AdWords mobile landing pages URLs. A new parallel tracking method will be used to process the tracking URL. In addition, the AdWords click tracker and any redirects in the background. While users proceed to the landing page without any delay.
The current tracking method involves loading the tracking URL. AdWords click transfer and redirects before the user makes it to the landing page. Google said that processing tracking codes can slow down. The page load time by “hundreds of milliseconds.” This can hurt campaign performances. And annoy site visitors who want a seamless experience.
Google announced this change earlier this month. Parallel tracking will begin taking over later this year, and it will become the default tracking method by early 2018. It will be optional to start with and Dominican-Republic Phone Number will only be available for Search Network and Shopping campaigns. Google says the change will improve page load time by several seconds for users on slower networks.
What does this mean for advertisers?
For advertisers working with third-party tracking template providers, this means they need to check in with them now, because the providers may need to make updates to cater to the new tracking method. Once parallel tracking becomes the default method, it will be the expected norm.
Google says it is working with “key partners” to complete this transformation, but that “[p]roviders will need to make changes to their platform that could take several months to complete, so it’s important to get started early.” This change could increase customer engagement, boost business growth and improve the website experience for everyone.
People who frequently travel may be glad to hear that Google is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. Now, instead of using the country code top-level domain name (i.e. google.co.nz), Google will default to the country where the user is undertaking the search.
By switching to a location-based response
Google is making its search results more relevant. We live in an era where it’s not uncommon to hop back and forth between countries, and now Google will keep up with the user’s travels.
Google wrote in their blog: “So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.”
Typing the relevant domain location into a browser will no longer return the appropriate country services. Now, users will need to go into their settings and select the country service they want, if they don’t see the relevant country while browsing. This extra step exists to ensure Google is corresponding to the correct location.