Content marketing strategy, content strategy, and content plan. People often use these terms Malaysia Phone Number  interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” Why you are creating content, Malaysia Phone Number who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers. WANT MORE? More information on how to create your content

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On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” Note Malaysia Phone Number that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have. WANT MORE? Here are 10 content strategy practices that will make you a better marketer. Content plan In contrast to the other two, a content plan is very tactical. It documents the specifics of how you will execute your strategy, and Malaysia Phone Number  who on your team will be handling each task. It’s important to understand that you need a content marketing Malaysia Phone Number  strategy BEFORE you build your content plan.

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Malaysia Phone Number List
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If you are interested in planning, check out these templates, checklists and guides. Do I really need to create a content marketing strategy? Yes! As we’ve Malaysia Phone Numbers  learned through our annual research, not only do. You need a strategy, you also need to document it. Those with a documented content marketing strategy: Are far more likely Malaysia Phone Numbers  to consider themselves effective at content marketing Feel significantly less challenged with every aspect of content marketing Generally consider themselves more effective in their use of all content marketing tactics and social media channels

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