Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Is it possible to remove all comments from the internet or at least from the page itself and not die trying? Are consumers prepared for brands not to let them express themselves on the internet? Logic says that this strategy is not the most appropriate and, nevertheless, in 2014 there are those who have decided to bet on it. And they have not been exactly the least popular names on the net. Comments have always been one of the most controversial elements in the online media, since they tend to become the scene of skirmishes between readers of different political signs and the target of incendiary commentators (in addition, of course, of trolls). . Comment threads generate bitter debates, lead to personal insults, and often stray so far from the news topic that they create a kind of parallel world. Some media close to comments their most controversial topics or those in which the commentators have disbanded. Other media have decided directly to close the possibility of commenting. There have been four major media outlets that have closed the comments during 2014 without the possibility of commenting on the issue in question beyond social networks. One of them has been the Reuters agency , one of those news destinations par excellence on the web, as listed in the list of pages that have closed comments prepared by Digiday . The explanation for this decision is that readers are already commenting on social media and that this allows creating a larger conversation while better controlling negative and malicious commenters. In addition, it could be added, it eliminates a very high workload (they publish more than 2 million news items per year, which makes moderating all that content a huge task). But Reuters is not alone. They were also closed by Re / code , an influential technology outlet (its managers come from The Wall Street Journal and are the kind that usually give great exclusives) because they believe that the  Bahamas WhatsApp number list  comments are irrelevant to the reader today ; The Week , because they think the comments are just a stage to feed the troll; or Mic , one of the millennial header sites , which was based on the little use that was made of the comments section and pointed out that social networks are already used for that. The funny thing in the case of Mic is that the comments also serve to see questions of demographic target. As one of its leaders explains to the British media, it is the older readers who do the work of creating profiles to comment, while the young people directly pass and go to social networks. Considering that they want to reach millennials, this makes sense. Exportable to other websites? No one has rioted and no one has stopped reading these media (although taking into account that the decision to turn off the comments was implemented between November and December in all these media, it is difficult to point out without a doubt that there has been no drop associated). Therefore, it is possible to think if it is really worth having comments and if ending them could be the perfect solution to all the problems they generate. Exporting the idea, however, doesn’t seem like a fully executable idea. For the media, comments are a way to spark conversation and build community. The comments make readers feel that the medium is their own and that their voice is taken into account (and in some cases they even generate more traffic) but the truth is that its disappearance would not be as terrible as it could happen with, for example, a store on-line. The removal of comments does not work when it comes to a brand or business website or an online store. The effect it would have would be much more negative than the one it could have on an information website, although in some cases the brand, business or store would benefit from the same peace and tranquility for its managers that some of the media have benefited from. they have turned off the commenter. The comment is, for the consumer, a guarantee of fair play: the customer can always tell their bad experience in them and be heard by others. In addition, the comments of others serve to create a sense of transparency and trust. A consumer trusts the opinion of others more than what he is seeing (after all, the internet is uncontrollable from the point and time when the consumer cannot physically see the product and therefore feels that it is much more easy to be fooled) and this may serve to push you to close the purchase.

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