Some say that every quarter a new jargon emerges in the world of digital marketing and this makes it almost impossible to keep up with each new terminology with its corresponding benefits, gurus, fans, detractors, success stories and promises for the future. That’s why many marketers see things this way: “When things settle down, we’ll pay attention to them.” Until quite recently (a year maybe), content marketing was in this trend category that needs to take hold, with new vocabulary, new methodology, new apostles and defectors, and few visible results. Now that early adopters (blessed pioneers!) Have achieved their first results and are telling others that this is worth understanding, the interest in content marketing is amplified.
Fortunately, companies approach content marketing with great expectations and this reveals a new challenge: it is no longer just about clearly explaining what content marketing is, it must be clearly differentiated from other ‘sister’ disciplines in marketing digital. Social media marketing, search engine marketing, positioning? are some of the most established and developed disciplines of digital marketing. Although they are new to many, they are not in the digital world, where they have been developing and maturing for years.Perhaps this is the main reason for the permanent confusion whenever an innovation breaks into digital marketing. Not only is it necessary to explain this innovation, it must be clearly differentiated from the above and also, it must be explained from what already existed, since from what is already known is how we can explain the innovations. Social networks Czech Republic cell phone number list   are the new communication channels with the audience that emerged from the evolution of the internet. Social networks are barely 10 years old, but in this short period of time they have become a direct path of access to audiences. They are part of the new audience access puzzle together with traditional media (television, radio, written press).

In terms of interaction, social networks are a new means of contact with the target audience that has come to join other forms used until now, such as face-to-face contact, by post, by phone or by email. The content is as old as mankind. It is the element that facilitates communication with an audience, a piece that has a form (a support that contains it) and a background (a message, the content itself).

Hand in hand with the development of information technology there has been an evolution both in terms of support (from paper to bits) and in terms of content (from fonts and illustrations to multimedia content or holography). The emergence of the internet as a new environment for social relationships has multiplied the needs for content and this has become an essential element to communicate on all channels, but especially on online channels.

Social networks are the highways through which content circulates on the internet to reach its destination: the audience. Social media and content are two concepts so closely linked in digital marketing that social media marketing is often confused with content marketing. Sometimes they are even seen as competing alternatives or options that must be chosen. “If you do content marketing, you don’t do social media marketing (or vice versa),” some think. But, in reality, both coexist without problems.

Both disciplines overlap. Content marketing includes social media marketing, as it considers all communication channels with the audience to distribute the content. Social media marketing needs content to deliver a message to the audience, an issue that contributes to the permanent confusion between the two disciplines. When carefully analyzing content marketing and social media marketing, in addition to the conceptual difference, some more related to the operation emerge. Each of them has different approaches, objectives and content.

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