There are more and more videos on the internet and more and more Internet users are accessing this content. The figures from the different studies have been demonstrating this trend and propping up video as one of the elements that will mark consumer habits over the next year and those to come, as forecasts show an upward trend that will mark the online habits of consumers notably. The numbers also show that more and more brands are more and more interested in these contents, since they have found in them a vein to connect with consumers and to get them to consume their messages.

But is the video market as positive and optimistic a terrain as it seems? That is, given that consumers are watching a lot of videos and given that brands have entered this segment en masse, are we facing a completely positive situation in which brands are doing their homework and in which they are getting the most out of it? possible benefit to the terrain in which they move The truth is that the situation is not so rosy: companies  Iceland Phone Number List  may have entered the emerging world of video in masse and may be producing content after content, but not all content is worth nor all videos are complying with consumer expectations.

In fact, as a study by Adaptive Medias has just shown, there is a disparity of positions. What brands are doing is not exactly what consumers perceive they are launching. Brands believe they are doing what they are supposed to do and instead consumers are seeing everything with different eyes. In fact, the videos they are releasing are not delivering at all what consumers expect. And this figure is a problem beyond the fact that the positions of some and others are different. In addition to not fitting in with each other, brands are losing potential audiences. 93% of Internet users who watch videos from their mobile devices would see many more videos and content if certain problems were fixed.

What are the elements that make some think that they are doing homework and that others are clear that they are not up to the task?

The study has focused on the problems mobile video presents and what makes consumers feel that these viewing experiences are not worth it. Taking into account that mobile videos are the ones that are growing the most and the ones that are awakening the interest of brands the most, these are the great points of tension that can be found in the video market.

And since we are talking about mobile devices, the first problem point is closely related to support: many of the video players with which brands and the media are trying to reach consumers are not adapted for mobile devices and therefore they are creating a poor playback experience .

The downside is that, despite this reality, the media are not really aware of what is happening. “I think one of the most curious data is the fact that 32% of publishers believe that their audiences are satisfied with their viewing experience when only 6% of the audience consider that they are extremely satisfied,” explains Michelle Rivera, Responsible for Adaptive Media , to MobileMarketer.

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