What has happened in the last time so that content marketing is not stopped talking about It turns out that some may think that, suddenly, we all value content like we never have before, but the reality is not exactly like that, although many of us do value content (especially users; companies still resist, what a contradiction), it is What has happened is that the SEO tricks to optimize the positioning in Google, in the end are ending and many of those who previously did not value the content enough, do it now to improve their positioning. There are thousands upon thousands of pages that are created and published on a daily basis. Most of them are well structured and optimized for SEO, and they all compete for the same: to be well positioned in Google.

Search engine optimization is becoming a ‘commodity’ And if, in addition, Google changes its algorithm, penalizes duplicate content and rewards original content, it turns out that the state of things changes: content has effectively become king, and who has helped its reign is Google. This fact is not the only accelerator of the emergence of the content marketing discipline, but it is one of the most important. It has turned out to be a catalyst, an accelerator. You have to really get down to writing original things that interest users (and Google too, of course).

Is content marketing more than a new marketing paradigm? It turns out that as always when there is a new paradigm, a new way of doing things, the beginnings are confusing. All companies have a presence on social media. Retweeting, forwarding, linking, reposting, liking, and following is fine. But it’s not enough. All companies have a corporate blog, to talk Slovenia WhatsApp Number List   about themselves. That does not work for users. You have to listen, attend and understand before speaking. You have to tell things in a frank, simple and direct way. You have to stop talking about yourself. We must tell how we can help others in their companies, in their professions, in their concerns.

Those who claim that content marketing is the new marketing paradigm may seem rushed, but the truth is that the approach that content marketing takes is another. Just remember the Cluetrian Manifesto, which a few years ago seemed like a thing for geeks and false gurus: “Markets are conversations.” If markets are conversations, will we want to converse with the market? Or not? And as in any conversation, we will have to tell and write things that interest our audience. So I have to make content to speak to my audience?

Turns out yes. In addition, you have to listen before you speak, ask sincerely if I can help them with something, talk to them and not about me, and of course, leave the commercial speech, the traditional sales speech, in a drawer of the 20th century . The audience is saturated with information. Hundreds, thousands, millions of pieces of content are generated every day. And people have little, very little time to lend us. So we better tell them things that are useful and attractive and do it in a transparent and direct way. If we don’t, they won’t give us a single second of their attention.

In this digital world, those who are interested in what we offer will look for information on the internet and on social networks. They will use search engines for sure. And they will find pages, sites, portals, blogs, microblogs, forums, etc. They will view and download content of different types (ebooks, guides, manuals, studies?) To get closer to the solution they are looking for. They will leave pages bookmarked for you to review again. They will use content aggregators to make comparisons. When they have done their own reflection, they may contact someone who has been able to provide them with different content, who has really taken an interest in their problem.

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