The current technological panorama, starring mobile devices and the infinite applications that arise around them, has left us a curious snapshot: the death of traditional SMS or text messages. Something that only a few years ago seemed unattainable, given its use and extension, as well as the potential of this service among consumers, who even developed a new language to adapt to the spatial limitations of sending messages, limited to 160 characters.
However, far from changing this system, consumers now make use of their smartphones and tablets en masse, in which they have incorporated different applications based on free instant messaging services. This change is promoted, fundamentally, by the gratuitousness of such applications as well as by the infinite capacity to communicate through them. The unlimited extension at the time of carrying out your publications and the possibility of inserting different elements in the conversations, both iconographic and auditory, also explain our fury for these services.
In fact, we could say that today we are facing the death of SMS. Although yes, it is a disappearance with its specific characteristics: slowness and prolongation in time, since this service is not going to Senegal Phone Number List die immediately or unexpectedly. This is what emerges from a recent study published by Park Associates, which has measured the volume of text messages sent worldwide.
Thus, for this company, instant messaging will grow during the period 2013 and 2018 from the 10 billion messages sent a year to 67. On the contrary, the study concludes that the global volume of text messages in this period is expected to vary from the nine trillion messages sent to 6.7 billion.
This forecast is shared by the investigations carried out by Portio Investigation, a company that has also reported SMS traffic throughout the world between 2004 and 2014. Specifically, this volume reached its highest peak in 2012, when it reached 7.7 billion messages sent. In parallel, the study predicted that the volume of sending text messages will decrease year by year, at least until 2018. On this date it is estimated that the text messages sent will not reach 7.2 billion.
(Almost) generalized fall
An evolution, that of SMS, which has peaked in all regions of the world, continues this study. In fact, last year text message traffic fell by 2% worldwide, with North America being the region that experienced the largest drop during that period, with more than five points on average among the countries that comprise it.
For their part, other regions of the world, such as the Middle East and Africa and Asia-Pacific, also generated drops in text message traffic, these being between 0.9% and 2%. European countries were in the same situation, where, on average, the drop in this indicator stood at 1.2%.
On the contrary, Latin America was constituted as a paradigmatic region. This is due to the fact that although the use of text messages fell in other places, this part of the world was the only one that experienced growth in terms of the use of this service by consumers. The reasons for this disparate trend remain to be seen.
As it could not be otherwise, in view of the results of the volume of SMS traffic, the estimates of the two mentioned companies predict a general drop in the income that companies receive from this service. Thus, according to data from September 2014, estimates were that revenue from text messages in the United States alone would fall more than 2 billion dollars annually until 2018.