Social media is a booming marketing tool, there is no doubt about that. The budgets that advertisers spend on these platforms confirm this, although one may wonder to what extent these means of communication are effective, compared to other online marketing strategies. The same can be said of consumer trends or how B2B businesses distance themselves from B2C through them. For these reasons, below we collect more than a hundred statistics on social networks, which will surely surprise you. Obtained from the main specialized organizations in them, we have divided them into categories: Social media, Online Marketing, B2B marketing, Twitter, LinkedIn, Facebook, Youtube, Interactions, SEO and SEM, Email marketing and Mobile Marketing.
We start with a classic, the numbers around social networks as an advertising platform. And is that according to OCM, 54% of B2B advertisers have published irrelevant content on social networks. Likewise, says Venture Beat, YouTube stands out among the most widespread social networks as a platform that generates greater engagement with users with regard to their web traffic, being followed by Google+, LinkedIn and Twitter. When it comes to B2C companies, it is estimated that the majority of users targeted by their ads on social media (68%) ignore such content. Similarly, according to the figures that appear on social networks, whether they are inanimate, such as fire, or fictional, such as werewolves, they are the type of ad that generates the least confidence in consumers.
Despite this, according to DashBurst, 80% of brands were advertised on social networks in 2014. However, according to this same source, social networks have different degrees of effectiveness, according to the Tunisia phone number list following order: Facebook is the most social network trusted, followed by Twitter. Regarding the interaction of companies with users, only 20% admit to doing so, although 24% of companies indicate that they do carry out “social listening”. On the opposite side, only 18% of consumers trust the messages of the networks on Facebook and Twitter.
For Mediapost, 78% of companies use social networks in their marketing strategies, but only 26% admit to integrating these platforms with other tactics. Also, 93% of purchase decisions are made are influenced by social networks. From the side of SMEs, 82% of these say that social networks are powerful means to generate new customers. Thus, for 58% of companies, social networks produce twice the effects on advertisers than other strategies. The extension of social networks has been compared with the population of countries. Thus, Facebook would be the most populated country on earth, Google+ the seventh, Linkedin the ninth and Twitter the tenth.
In parallel, online sellers report that the value of their orders has increased. In addition, social networks have become the third most consumed medium by users. This influence is confirmed in customer service requests, specifically, by 40%. In this sense, 90% of companies say that they use social networks to answer user questions. But once again the statistics say the opposite: customer complaints have an average response time of more than nine hours. Finally, within this section, 75% of the main brands have a presence on Google+. The statistics for this category begin with a Mediapost data: for the first time, advertisers spent more on online advertising than on conventional ones. Specifically, only US marketers spent $ 42.8 billion on banners. However, only 32% of users admit that they trust this type of advertising.
For their part, 81% of marketers believe that online marketing will change roles in the next three years. Similarly, 76% of marketers say that campaigns must be data-centric to be successful. For these, the commitment and the optimization of the conversion rate. B2B companies, likewise, consider that their weak point is the content. Within this typology of advertisers, the analysis of purchase decisions involves more and more people. Furthermore, this category of companies points out that digital content plays a key role when it comes to the consumer awareness phase. On the opposite side, 68% of buyers say that they make their purchases before passing search engines and portals. Although yes: 86% of buyers admit that they buy after having consumed online ads. Finally, in 2014, B2B advertisers spent $ 16.6 billion.