arias are the statistics that demonstrate the power of online video. Consumers watch more and more videos on the internet and for brands, videos are an increasingly powerful tool to get their attention. According to an Adobe study, online video consumption has grown an impressive 43% in just one year . Consumers watch long-term content in streaming, but they also access shorter content on YouTube. And all of them are in one way or another an opportunity for companies. But online videos are not only a tempting showcase for brands and a highly desirable product for consumers, they are also the material for many beliefs that have little to do with reality on the part of companies. There are a few myths about what works and what doesn’t in video content and how consumers receive it. A brief analysis by Business News Daily has identified the 5 most common myths among companies when it comes to online video.
The only thing that matters is the viewings Many companies have that belief and, as they explain, it is a mistake. Not all videos have to be viral and not all of them have to accumulate millions of views on YouTube. In fact, a video with just 100 views may be a hit for the brand that created it. The important thing is to reach consumers who must be surprised and conquered with the content or cover the need that users have for a brand’s products with that video. Or simply position the Honduras WhatsApp Number List brand where it should be. Reaching one million viewers is not the only valid criterion for measuring success. In fact, the only criterion that should mark success or failure by fire is not the consumption of videos but the engagement they arouse. The content does not matter, what matters is that it looks well done It is true: the quality of a video is what marks many times for consumers whether or not this is relevant content and it is what puts the seal of guarantee that it is really professional content, that it has a competent brand behind.
But the quality of the video is not the only thing that matters and above all it does not matter more than the content. For what a brand offers to the consumer to attract attention not only has to be well done, it also has to be interesting. And the interest is only achieved with the content. Brand videos have to be ads This is a serious mistake: not everything a brand produces has to be an advertisement, since we are in the era of branded content . Consumers expect brands to become sources of information. In fact, the companies that have succeeded the most on YouTube have not done so with advertising videos but with informative videos such as beauty tutorials in the case of the large companies in the cosmetics sector. Nobody reads the description of the video Indeed, the most important thing in an online video strategy is the video itself, but the accompanying elements should not be eliminated or neglected.
This happens, for example, with the text that accompanies the video, which is a source of engagement (they can encourage Internet users to act or include links to redirect them to where you want them to be) and also a tool to position that content in search engines. Video is just a conversion tool Not anymore: video is an ally in many more elements of business strategy. The video is used to help the consumer when they have already made the purchase, to create content and entertain the consumer, to explain how a product works? Video has become a great and varied opportunity for brands.