Brands are increasingly clear that content is the new kings of corporate communication. It is not a myth, or at least that is beginning to become crystal clear, and companies must bet on them. A recent study confirmed once again that the content and its quality are what determine the position that a web page occupies on the Internet, which means that any company that wants to occupy good positions on the Internet has to strive to have good content. Experts do nothing but talk about content marketing and this success has a clear explanation. Positioning has become a commodity, companies must make content to speak to the audience and they are also becoming, or at least some see it, in the new marketing paradigm.

But, obviously, to be able to generate content it is necessary for someone to make that content. And although many small companies still think that writing is something that anyone can do within the organization, the truth is that you only have to take a look at the strategies of the large companies to show that this is a mistake. Large companies (or small ones that have succeeded with their content) have expert authors who are the ones who write, create and generate this content, which guarantees its quality, its interest and, in the long run, its success.

And if the content is not something that anyone within the  Russia WhatsApp Number List  organization can do, the company has no choice but to recruit talent for it or outsource this activity. The latter seems to be one of the most common bets, although it also involves certain risks and, above all, certain starting questions. Should the company leave its content strategy in the hands of a specialized agency or should it bet better on a freelancer or a group of freelancers to achieve it? An article from MarketingProfs gives five key points on which to base when making a decision in favor of one or the other. The summary could be done by pointing out that the objectives to be sought and the reality of the company are what determine whether a freelance or an agency is the most appropriate option.

Generating content is not easy. Managing them is no more. The company must take this last point into account before making a decision on whether to stay with an agency or with a freelancer or a network of freelancers. If you can have a professional to serve as a link between the freelancer and the interests of the company, an agency is not necessary. If in fact it is required that those who are in charge of the contents have a certain autonomy of work, an agency is the best. On the subject of infrastructure, the technological part must also be taken into account. An agency is much more appropriate if you have to start from scratch, creating all the support to launch that content to the world.

There are more expensive agencies and cheaper agencies, as there are freelances with higher rates and lower rates. But the truth is that the budget issue can be decisive when it comes to establishing with whom you want to go hand in hand in the content marketing strategy. An agency is more expensive than a freelancer and it is much easier to find rate flexibility among the latter professionals. The Internet runs at blazing speed, and when quick answers are needed, bureaucracy can be an impediment to achieving the best ends. The agencies, no matter how much they try to fight against it, do not stop dragging more bureaucracy in the procedures than a freelancer can bear. The explanation is quite logical. A freelancer is the only acting, while an agency is a group of people. And no matter how well you work in a team, a group always has a slower reaction capacity than an individual.

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