ACL DirectPromo · We Know Relational Marketing We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or onlineThis is one of the main takeaways from the big digital advertising trends for 2015 unveiled by Rocket Fuel. According to the company’s general director in Spain, Juan Sevillano Zabala, ” 2014 has undoubtedly been a momentous year for programmatic purchasing on a global scale and also in Spain. In our country we can say that it has been the year of great take-off. There is increasing awareness of the benefits and greater confidence on the part of advertisers, which is why the number of companies that switch to the programmatic buying model is increasing enormously. I believe that 2015 is going to be the one of the consolidation of the purchase programmatic in Spain “. Shift towards a multi-touch attribution model 2015 will be the year marketers begin to question the limitations of basic attribution models and shift to a Multi-Touch Attribution (MTA) strategy. This methodology allows you to look at the complete picture of Marketing and track how a consumer interacts with different media and the consequent actions to be taken. It also allows you to see how different marketing channels interact with each other and how sales attribution can be reliably measured. In 2015, those responsible for
Marketing will understand the benefits of a holistic strategy, compared to a biased one. Increase in cross-channel and programmatic TV spending The growth in the use of channels such as mobile, in which investment will double according to eMarketer, going from 9.6 billion dollars this year to 35.6 billion dollars in 2017, and video, whose value is placed by iab and PWC at 400 million euros, 63% more than in 2013, is causing marketing managers to attach more and more importance to multi-channel strategies, to which are added social networks. In 2015 this trend will grow and will be increased even more with the increase in spending on programmatic Czech Republic WhatsApp Number List television. Television continues to be a missed opportunity in the industry due to a lack of knowledge on how to target key audiences. If we were able to use the data obtained from television on demand services (playback services) to gain knowledge about the interests and intentions of audiences, that information could be used to show them advertisements according to their preferences instead of general advertisements. seen all over the world. In 2015, marketing departments will realize its great potential and increase investment in programmatic television and cross channel.
Branding campaigns will have a guaranteed audience At the end of last year we predicted that 2014 would be the year of programmatic branding and at Rocket Fuel we have been able to verify that clients use our services for branding campaigns, as well as direct response campaigns. In 2015, branding advertisers using the latest advertising technology offerings will be able to ensure that the audience they are reaching is their target audience. In this way they avoid wasting money and, better yet, increase ROI. Industry will unite to end fraud In 2014, the issue of advertising fraud reached unsuspected heights. Everyone in the industry has their opinion on the matter and many have not shaken their pulse when it comes to pointing out the culprits. The advantage is that there are now many companies addressing this issue and in 2015 more measures should be seen to ensure that advertising investment is not wasted. What we now need is for the industry to come together and collectively seek solutions to this problem. Great boom in Data Management Platforms (DMP) Marketing departments increasingly want to have greater control of their audiences and their Marketing and Advertising activities. For this reason, they will seek to implement data management platforms with which to analyze both the customer information they have internally and the results of their activities as well as use third-party data to better manage their campaigns and reach new audiences.