Your email newsletter is one of your most powerful marketing channels. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything.
While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms.
But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity.
That’s why we’ve compiled 15 of the best of the best newsletter examples to reference when your brand needs a boost. These newsletter examples are more than eye candy — they contain valuable tricks of the trade and proven tactics that work.
Ready for your brand to make a splash in the crowded waters of email marketing? Use these 15 newsletter examples as inspiration for your next send.
15 of the best email newsletter examples we’ve ever seen
1. General Assembly
General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering.
Their newsletter provides valuable dates and allows users Georgia Phone Number to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.”
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Why it works
General Assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organized. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button.
This kind of email newsletter works best with an engaged audience who is further in the conversion funnel — they’re actively looking for courses, webinars, boot camps, and workshops from GA.
2. Penguin Random House
Are you creating one newsletter and sending it to all of your subscribers? Take a page out of the Penguin Random House playbook and send more personalized newsletters. Based on the information that you collect from your subscribers, you can segment your list and provide personalized content.
A personalized send shows people content that’s relevant to their interests. After all, you wouldn’t market sci-fi to a romance novel enthusiast, or vice versa.
But how does the publisher know which books the subscriber likes? In this case, Penguin Random House sent the subscriber a link to a preference center to select the most appealing book genres. Using that information, all of the newsletters that this subscriber gets are now customized.
Why it works
This email newsletter example illustrates why customization pays off. Before doing a mass send, remember that personalized emails get 6x the transaction rates.
Penguin Random House’s email example also highlights multiple book genres and, by encouraging subscribers to update their reading preferences, increases the lifetime value of their subscriber base.
When you’re trying to please everyone, you ultimately please no one. That’s why customization can be so powerful; it makes everyone on your list feel heard and paid attention to.
3. The Moz Top 10
SEO giant Moz sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing.
Even better, they don’t stick strictly to their own content, choosing to curate the best they can for their readers.
These kinds of roundups can be relatively low-lift for businesses to put together — for example, you can throw a Google Alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy.
Why it works
Moz’s Top 10 email features simple, no-frill design elements. It’s content-driven yet concise, and each article — whether they’re demystifying Google’s latest algorithm updates or diving into voice search — gets a 1-2 sentence tag to grab readers.
This kind of B2B email newsletter is perfect for establishing your brand as a thought leader or industry expert. It shows readers that you provide ongoing value, stay on top of the latest trends, and collate important updates that’ll keep open rates high.
The Moz email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share.
Because you’re not trying to constantly sell, sell, sell, your readers will look forward to the insights each round-up brings.
This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place.
In other words, Fizzle brings their content directly to subscribers so that they don’t have to click on links unless they truly want to dive deeper into the topic.
Why it works
This kind of email is a great way to establish trust with your subscribers because, while it culminates in a call-to-action for a free trial, they aren’t desperate for you to make a sale right then and there. Best database provider | Buy Mobile Database
If you stay on the email page, great! You learn something new from the Fizzle team. If you sign up for a free trial, awesome. This kind of example proves that it’s less about conversion and more about building a relationship.
There’s enough meaty, relevant content to prove that they aren’t trying to be salesy or spammy. Instead, Fizzle offers a peek behind the curtain, often using a first-person POV to establish intimacy and expertise.
5. Apartment Therapy
Content will always be king — especially when it comes to email — but the value of great imagery can’t be understated.
In fact, images can be just as important as the copy in your email newsletter. Apartment Therapy does a great job of selecting images for its newsletter. Each image is crisp, clear, and directly related to an article in the newsletter.