Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories A video is 50 times more likely to be positioned in search engines than text content. Lately, controversy has arisen over what Internet users prefer, whether text or video content. There is enough data to affirm that videos reach more viewers than written content and that users stay longer on video websites.
The value of 1 minute of video is equivalent to 1.8 million words, says James McQuivery, an analyst at Forrester Research. According to this statistic, we would have to write for 150 days to achieve the same impact on the user as with a single minute of video. And it is that an average user spends 16 minutes and 49 seconds watching online videos every month.
For Internet users, video is a more comfortable and attractive format. In addition, the audiovisual format captures the attention of viewers better than written content as it is more dynamic and makes them retain Luxembourg WhatsApp Number List information better. Instead, the text is hard to read and requires much more attention. Therefore, there is a 41% more probability that an Internet user will click on a video than on a text.
On the other hand, in search engines like Google, videos rank better than text content. 62% of Google results lead to videos, 80% of them are from YouTube. This implies greater visibility for the video and an increase in the number of visits, since by appearing in the first positions and also due to its format, users will access them first. There are many types of corporate videos so that companies can occupy those top positions in search engines. The most used are the following:
instructional videos on how customers / consumers are taught to use a product compilation of testimonials from satisfied customers
In order to position itself and increase the number of visits, more and more companies are joining this trend of incorporating videos to their web pages. In addition, nowadays it is becoming cheaper to make a quality corporate video.
The tools to make these videos keep changing, before they were more handmade and took much longer. However, now we have first-rate technology that makes work easier and cheaper. “” Of course, we always recommend that the video be made by professionals in the field, so that the impression they make on the viewer is the best possible. and build trust in the company, “they add from OnlineMedia, a company specializing in the production of corporate videos.
According to Visible Measure, 10 seconds is all it takes for a corporate video to capture the viewer’s attention. 20% of users will leave the video in less than 10 seconds and in 30 seconds they will abandon 1 out of 3. In addition, shorter videos have more projection. In 2011, according to a Jun Group study, videos of 15 seconds or less were shared 37% more than those that were between 30 seconds and a minute. The share rate is much lower for videos greater than the minute.